Regional Sales Manager: Job Info & Career Requirements

Apr 11, 2019

Learn about the financial and supervisory responsibilities of regional sales managers, as well as how much education and experience you'll need to obtain a position. Find details about employment and salary outlook for sales managers here, and make an informed decision about your career.

Career Definition for Regional Sales Mangers

Sales managers, also referred to as sales administrators or directors of sales, are responsible for the distribution of a product or service, which may take place on a regional level. In general, regional sales managers set budgets, forecast product and pricing trends, and write follow-up reports. As sales leaders, regional managers are also responsible for training and motivating individual representatives and teams, as well as determining how well they're achieving sales objectives and quotas. Regional sales managers also provide guidance to district sales managers or work with other area supervisors to share information and coordinate business strategies.

Education Bachelor's in sales, marketing, or a related field
Job Duties Set budgets, forecast product pricing trends, write reports
Median Salary (2018) $124,220 (all sales managers)
Job Growth (2016-2026) 7% (all sales managers)

Source: U.S. Bureau of Labor Statistics

Education Required

Most regional sales managers usually have an undergraduate degree in an analytical or business-related field of study; relevant majors include sales, marketing, statistics, and business administration. Entry-level sales managers also need 3-5 years of experience as a successful sales representative. Companies looking to fill regional sales management positions might show a preference for candidates with prior experience as departmental or district-level sales manager.

Required Skills

Regional sales managers should have excellent motivational and supervisory skills, and be able to establish and prioritize team sales objectives. Communication and leadership skills are essential, and may be beneficial when it comes to recruiting, hiring, training, and retaining talent. Regional sales managers should also have a firm understanding of basic economic and business concepts, and be able to design and implement both short-term and long-term business strategies.

Economic Outlook for Sales Management

According to the U.S. Bureau of Labor Statistics (BLS), employment opportunities for sales managers in general are expected to increase by an as-fast-as-average rate of 7% nationwide between 2016 and 2026. In May 2018, the BLS reported that sales managers made a median annual salary of $124,220 (

Alternate Career Options

Similar career options in this field include:

Purchasing Managers

Purchasing managers, including those who work for the government and manufacturers, may hold a variety of titles, including contract specialist or purchasing director. In general, they are responsible for overseeing complex purchases, as well as organizing the activities of agents and buyers. Qualifying requirements include a bachelor's or master's degree in business, economics, or another relevant field of study, as well as five years of prior experience as an agent or buyer. Nationwide, the BLS has projected a 5% increase in employment for purchasing managers from 2016 to 2026. These professionals earned median annual salaries of $118,940 in May 2018 (

Sales Engineers

Sales engineers are usually employed by manufacturers, wholesalers, and other organizations, and their responsibilities include marketing and selling science-related and technological parts and products to companies. Although a bachelor's degree in engineering, chemistry, or another relevant field of study is the usual requirement for securing a position, prior experience and training in sales and technology may serve as a substitute. According to the BLS in May 2018, sales engineers earned median annual salaries of $101,420. Employment opportunities for sales engineers nationwide are expected to grow by an as-fast-as-average rate of 7% between 2016 and 2026, as reported by the BLS (

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