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Retail Marketing Manager: Job Description & Career Requirements

Learn about the job duties and educational requirements for a retail marketing manager. Find information about helpful skill sets, job outlook and salaries, as well as alternate career options for those considering careers in retail marketing management.

Career Definition for a Retail Marketing Manager

Using consumer statistics, like income information, buying trends and value perceptions, retail marketing managers develop promotional strategies that can help companies meet their financial goals. Marketing managers may also be responsible for how marketing, advertising and promotional budgets are used. Professional activities include creating media materials and customer satisfaction programs, as well as partnering with other retail marketing managers on joint promotional campaigns.

Education Bachelor's degree in marketing or business required
Job Skills Organization skills, strategic thinking, presentation skills, math skills
Median Salary (2018)* $118,940 for purchasing managers
Job Growth (2016-2026)* 5% for purchasing managers

Source: *U.S. Bureau of Labor Statistics

Required Education

A bachelor's degree in marketing or business from a 4-year college or university is usually required for a career in retail marketing. In general, the curriculum can include courses in economics, statistics, business math and marketing essentials.

Skills Required

Organizational skills, combined with strategic thinking, are necessary for a career in retail marketing. Good decision-making, math and presentation skills are also essential.

Career and Salary Outlook

The U.S. Bureau of Labor Statistics (BLS) projects that purchasing managers, which include retail marketing managers, will see a 5% increase in jobs nationwide from 2016 to 2026. In May 2018, the BLS reported that purchasing managers made median annual wages of $118,940.

Alternate Career Options

Check out these alternatives for career options in sales management:

First-Line Supervisors of Retail Sales Workers

First-line supervisors of retail sales workers oversee the activities of associates in a department or store. Depending on the position, they may also perform duties related to accounting, budgeting, personnel management and purchasing. Entry-level educational requirements include a high school diploma or its equivalent. According to the BLS, job opportunities for retail sales supervisors nationwide are expected to grow by 4%, or slower than average, between 2016 and 2026. As of May 2018, those who were employed in these positions were paid median yearly wages of $39,630.

Wholesale and Manufacturing Sales Representatives

Wholesale and manufacturing sales representatives are responsible for negotiating prices and selling products to companies or government organizations. Their activities may include making cold calls and providing customers with information about products. While it is possible to qualify for a position with a high school diploma, candidates looking to sell technical and scientific products will most likely need a bachelor's degree. As reported by the BLS, employment prospects for wholesale and manufacturing sales representatives are projected to increase by 5% nationwide, or fast as average, from 2016 to 2026. While all other representatives employed in May 2018 received median annual wages of $58,510, those specializing in technical and scientific products earned $79,680.


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