Career Definition for a Retail Marketing Manager
Using consumer statistics, like income information, buying trends and value perceptions, retail marketing managers develop promotional strategies that can help companies meet their financial goals. Marketing managers may also be responsible for how marketing, advertising and promotional budgets are used. Professional activities include creating media materials and customer satisfaction programs, as well as partnering with other retail marketing managers on joint promotional campaigns.
|Education||Bachelor's degree in marketing or business required|
|Job Skills||Organization skills, strategic thinking, presentation skills, math skills|
|Median Salary (2018)*||$118,940 for purchasing managers|
|Job Growth (2016-2026)*||5% for purchasing managers|
Source: *U.S. Bureau of Labor Statistics
A bachelor's degree in marketing or business from a 4-year college or university is usually required for a career in retail marketing. In general, the curriculum can include courses in economics, statistics, business math and marketing essentials.
Organizational skills, combined with strategic thinking, are necessary for a career in retail marketing. Good decision-making, math and presentation skills are also essential.
Career and Salary Outlook
The U.S. Bureau of Labor Statistics (BLS) projects that purchasing managers, which include retail marketing managers, will see a 5% increase in jobs nationwide from 2016 to 2026. In May 2018, the BLS reported that purchasing managers made median annual wages of $118,940.
Alternate Career Options
Check out these alternatives for career options in sales management:
First-Line Supervisors of Retail Sales Workers
First-line supervisors of retail sales workers oversee the activities of associates in a department or store. Depending on the position, they may also perform duties related to accounting, budgeting, personnel management and purchasing. Entry-level educational requirements include a high school diploma or its equivalent. According to the BLS, job opportunities for retail sales supervisors nationwide are expected to grow by 4%, or slower than average, between 2016 and 2026. As of May 2018, those who were employed in these positions were paid median yearly wages of $39,630.
Wholesale and Manufacturing Sales Representatives
Wholesale and manufacturing sales representatives are responsible for negotiating prices and selling products to companies or government organizations. Their activities may include making cold calls and providing customers with information about products. While it is possible to qualify for a position with a high school diploma, candidates looking to sell technical and scientific products will most likely need a bachelor's degree. As reported by the BLS, employment prospects for wholesale and manufacturing sales representatives are projected to increase by 5% nationwide, or fast as average, from 2016 to 2026. While all other representatives employed in May 2018 received median annual wages of $58,510, those specializing in technical and scientific products earned $79,680.