Salary and Career Info for Digital Marketing Specialists

Sep 16, 2019

A bachelor's degree in market research or a similar field is required to become a digital marketing specialist. Individuals must demonstrate exceptional Internet skills and have the ability to effectively communicate with their client's audience. Work experience in a marketing-related field is preferred.

Essential Information

Digital marketing specialists are responsible for creating and maintaining digital marketing materials, such as banner ads, e-mails, and websites for a company. A specialist works with the other members of the marketing team to create an overall campaign that can be used across a variety of media.

Required Education A bachelor's degree in market research or a related discipline
Projected Job Growth (2018-2028)* 20% (for Market Research Analysts)
Median Annual Salary (May 2018)* $63,120 (for Market Research Analysts & Marketing Specialists)

Source: *United States Bureau of Labor Statistics

Digital Marketing Specialists Salary and Job Outlook Info

The majority of marketing specialists earned between $36,000 and $70,000 as of September 2019, according to According to the U.S. Bureau of Labor Statistics, the number of employed market research analysts and marketing specialists was expected to increase 20% from 2018-2028, which is much faster than the national average of 7% for all occupations.

Digital Marketing Specialists Career Info

A digital marketing specialist handles many traditional aspects of marketing such as identifying a target market, helping to create a brand image, creating marketing campaigns, and tracking marketing effectiveness. In addition, a digital marketing specialist works specifically with digital media to produce marketing campaigns for the Internet and digital technologies, such as cell phones. Duties that are specific to the digital market include using social media platforms, designing multi-media materials for campaigns, and creating websites, banner ads, and e-mail marketing materials.

According to November 2014 job advertisements on, employers want digital marketing specialist candidates to have excellent communication skills, the ability to work independently, good organizational skills, and above-average Internet skills. Employers desire candidates who are knowledgeable in direct sales and e-mail marketing and who have knowledge of digital marketing platforms, word processing software and industry-standard software from vendors such as Microsoft.

It is also important that candidates have relevant work experience. Employers typically seek workers with at least two years of marketing-related experience and extensive experience in website design, programming, and related skills as well as certifications in Google AdWords and Bing Ads.

Education Requirements

The typical education requirement in job advertisements from for digital marketing specialists was a bachelor's degree in an area related to marketing, communications, or graphic design. The curriculum for a relevant program provides students with a well-rounded education in target market identification, advertising strategies, and marketing campaign analysis. Coursework in communication that covers communication strategies and technologies as well as how to create effective messages is also beneficial. Graphic design coursework provides students with a creative and technical edge for designing effective materials using a range of media.

Digital marketing specialists work primarily with social media and multi-media platforms to get their message across, so familiarity with various marketing platforms will increase an individual's chances at getting a job. Job growth is currently at a faster than average rate of 20% and digital marketing specialists can expect to earn over $63,000 per year.

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