Fashion marketers keep abreast of fashion and style trends to determine what to sell, when and how to sell it, and who to sell it to. They also work with their companies to start trends and promote them. Experience in the industry along with a college degree is typically required for this job.
People who like fashion and want to be involved in setting trends in the industry may like becoming fashion marketers. These professionals, who perform duties related to marketing and advertising/promotions, are responsible for helping the fashion industry determine what will be popular, who will like it, and the best ways to market the trends. They spend time analyzing fashion in order to make predictions or recommendations to employers, like department stores or advertising firms.
An associate's or bachelor's degree is usually needed for entry into this field. Having some experience prior to entering the job market is likely to be helpful as well. Jobs in this field might also fall under the titles of marketing manager or fashion merchandiser.
|Required Education||Associate's or bachelor's degree|
|Other Requirements||Fashion industry experience may be helpful|
|Projected Job Growth (2014-2024)*||9% increase for marketing, advertising, and promotions managers|
|Median Annual Salary|| $128,750 for marketing managers (2015)*
$47,460 for fashion merchandisers (2016)**
Sources: *U.S. Bureau of Labor Statistics, **PayScale.com
Salary Information for Fashion Marketers
Salary statistics for fashion marketers is limited and is primarily attached to general marketing figures. According to the U.S. Bureau of Labor Statistics (BLS), the number of managers working in the fields of marketing, advertising, and promotions is projected to increase by 9% from 2014-2024 (www.bls.gov). The BLS reports that marketing managers earned a median salary of $128,750 as of May 2015. In October of 2016, PayScale.com indicated that the median annual salary for fashion merchandisers was $47,460.
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Career Information for Fashion Marketers
Fashion marketers are in charge of the fashion industry's influence on the constantly evolving culture around us. They decide what items will be popular in the near future and how to market those fashions to the public, usually at a retail level. One of their primary responsibilities is to coordinate and implement marketing efforts in conjunction with their employers' business needs.
On the business side, fashion marketers typically calculate profit margins, develop pricing, and assist in product development. In addition to marketing tasks, they may also select apparel and accessories for fashion shows. Traveling may also be mandatory in some marketing jobs because of the constant need to update fashion trends and see how others are marketing products.
The level of education needed differs by employer, but a degree is commonly required. Those interested in a fashion marketing job can obtain an associate's or bachelor's degree in fashion marketing, fashion management, or fashion merchandising. Although some employers don't specify which type of degree is required, a bachelor's degree is encouraged due to the amount of in-depth content taught. With any of these degrees, both the creative and business sides of fashion are examined. Some marketing management positions require a graduate degree.
Students in fashion marketing-related degree programs are taught fashion from production to consumer behavior. In addition to schooling, many employers seek candidates with fashion industry experience. Generally, this experience is achieved from internships during or after college.
Fashion marketers have the responsibility of determining trends, marketing their products, and analyzing the logistics of it. To become a marketer in the fashion industry, it's best to have working experience as well as an associate's or bachelor's degree in a fashion discipline.