Schools for Advertising and Marketing: How to Choose

Advertising involves using persuasive communication to promote products, services, organizations and ideas to a targeted audience. Marketing includes all of the activities involved in developing and delivering a product to a consumer, and it's considered a broader field than advertising. Programs are available at the undergraduate and graduate levels.

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Advertising typically involves communications, design, and creativity, so this area of study may be suitable for students with artistic interests. Marketing may be more suitable for students with interests in business administration and analytical research.

Top 10 Schools with Advertising and Marketing Programs

The following schools offer advertising and marketing programs:

College/University Location Institution Type Degrees Offered Undergraduate Tuition (2015-2016)*
Bentley University Waltham, Massachusetts 4-year, Private Bachelor's
Master's
$44,085
University of Pennsylvania Philadelphia, Pennsylvania 4-year, Public Bachelor's
Master's
Doctoral
$49,536
Bryant University Smithfield, Rhode Island 4-year, Private Bachelor's
Master's
$39,808
Southern Methodist University Dallas, Texas 4-year, Private Bachelor's
Master's
$48,190
Emerson College Boston, Massachusetts 4-year, Private Bachelor's
Master's
$41,052
Lehigh University Bethlehem, Pennsylvania 4-year, Private Bachelor's
Master's
$46,230
Georgetown University Washington, D.C. 4-year, Private Bachelor's
Master's
$48,611
Syracuse University Syracuse, New York 4-year, Private Bachelor's
Master's
$43,318
Washington University in St. Louis St. Louis, Missouri 4-year, Private Bachelor's
Master's
$48,093
Villanova University Villanova, Pennsylvania 4-year, Private Bachelor's
Master's
$47,616

Source: *NCES College Navigator

Find schools that offer these popular programs

  • Advertising
  • Health Communication
  • Organizational Communication
  • Political Communication
  • Public Relations

School Selection Criteria

When choosing a school for advertising or marketing, prospective students should take into account their specific career goals. Consider the following when looking for a school for advertising or marketing:

  • Many business programs offer a concentration in advertising or marketing.
  • Students seeking integrated studies in both fields should look for a school that offers marketing degree programs with an emphasis in advertising.
  • Some schools offer highly customizable marketing degree programs that enable students to narrow their focus into specific areas such as research, management, retail or social media.
  • Many schools offer internships with local and national businesses, and some schools require students to develop a professional portfolio that may benefit them when entering the workforce.

Bachelor's Degree in Advertising

These 4-year programs commonly involve workshops, seminars and internships. Advertising programs may lead to a Bachelor of Science or Bachelor of Arts.

Bachelor of Business Administration in Marketing

Students in these programs must complete core business courses in accounting, finance, management and business law. Some programs may also offer classes covering computers, presentation and writing skills.

Master's Degree in Marketing

This program may result in such degrees as the Master of Business or Master of Business Administration. There are also programs at this level geared specifically toward marketing research.

Advertising is the art of promoting products and services using persuasive communication, while marketing is the science of developing and delivering a specific product to the consumer. Programs in these two fields are available at the bachelor's and master's degree levels.

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