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Schools for Becoming a Marketing Manager: How to Choose

Dec 05, 2019

Marketing management programs can be found at the bachelor's and master's degree levels. Students can locate these programs at many 4-year colleges and universities through their marketing and business divisions.

Business students looking to work in communications, branding and product design should consider earning a marketing degree. Interested students in this career have plenty of schools and degrees to choose from.

Top 10 Undergraduate Marketing Management Schools

U.S. News & World Report (2016) recently listed schools in marketing and business as the best 10 undergraduate schools in the nation. The table below lists the top ten programs and their 2015-2016 tuition rates.

College/University Location Institution Type Degrees Offered Undergraduate Tuition & Fees (2018-2019)*
University of Michigan - Ann Arbor Ann Arbor, MI 4-year, Public Bachelor's, Master's, Doctoral $15,262 in-state, $49,350 out-of-state
University of Pennsylvania Philadelphia, PA 4-year, Private not-for-profit Bachelor's, Master's, Doctoral $55,584
New York University New York, NY 4-year, Private not-for-profit Bachelor's, Master's, Doctoral $51,828
University of California - Berkeley Berkeley, CA 4-year, Public Bachelor's, Master's, Doctoral $14,184 in-state, $43,176 out-of-state
University of Texas - Austin Austin, TX 4-year, Public Bachelor's, Master's, Doctoral $10,610 in-state, $37,580 out-of-state
Indiana University - Bloomington Bloomington, IN 4-year, Public Bachelor's, Master's, Doctoral $10,681 in-state, $35,456 out-of-state
University of Virginia Charlottesville, VA 4-year, Public Bachelor's, Master's $17,653 in-state, $49,032 out-of-state
St. Joseph's University Philadelphia, PA 4-year, Private not-for-profit Bachelor's, Master's $44,974
University of North Carolina - Chapel Hill Chapel Hill, NC 4-year, Public Bachelor's, Master's, Doctoral $8,987 in-state, $35,170 out-of-state
University of Wisconsin - Madison Madison, WI 4-year, Public Bachelor's, Master's $10,555 in-state, $36,805 out-of-state

Source: *National Center for Education Statistics

School Selection Criteria

Students interested in marketing management programs may want to keep these considerations in mind:

  • Degrees with concentrations or specializations may help students find post-graduate work in their specific area of interest, such as communication, products, brands and design.
  • Online programs are available, but internship opportunities and school accreditation should be considered.
  • Dual bachelor's and master's degree programs provide flexibility and the opportunity to combine core coursework.

Bachelor's Degree in Marketing

A 4-year degree program in marketing provides the theoretical basics in marketing, business and communications to prepare graduates to become marketing managers. An internship experience may be required in the final year and may be taken in many areas, including advertising, food and packaging, online strategies and global strategies.

Master's Degree in Marketing

Master's degree programs for marketing managers may be completed in two years. Concentration areas, such as branding, product management and data analysis, may be available, and the program typically concludes with a capstone experience and thesis.

Students seeking bachelor's, master's and doctoral degrees in marketing management will find them offered in many high-ranking universities, and some offer dual degrees as well as long distance programs. Certain selection criteria should be taken into consideration before choosing a school, which may include the opportunity to select an area of emphasis or have access to field work.

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