Schools with International Marketing Programs: How to Choose

Dec 05, 2019

International marketing programs teach students how to conduct market research and appeal to customers in a wide variety of global economic environments. Programs typically include more general business courses in addition to marketing courses.

International marketing programs are available at 4-year colleges and universities. Both undergraduate and graduate programs are offered, with undergraduate programs typically comprising more general marketing education.

International Marketing Schools

Here are a number of schools specifically offering international marketing programs, with costs for the 2015-2016 academic year:

College/University Location Institution Type Degrees Offered Tuition
Boston University Boston, MA 4-year, Private not-for-profit Graduate Certificate, Master's $52,816 (graduate)*
University of Maryland - University College Adelphi, MD 4-year, Public Graduate Certificate $5,776 in-state, $8,188 out-of-state (full program cost)**
CUNY Bernard M Baruch College New York, NY 4-year, Public Bachelor's, Master's $7,262* in-state, $14,932 out-of-state (undergraduate);
$10,770 in-state, $19,920 out-of-state (graduate)*
University of Texas - Austin Austin, TX 4-year, Public Bachelor's $10,610 in-state, $37,580 out-of-state (undergraduate)*
University of North Carolina - Chapel Hill Chapel Hill, NC 4-year, Public Bachelor's $8,987 in-state, $35,170 out-of-state (undergraduate)*
St. Joseph's University Philadelphia, PA 4-year, Private not-for-profit Bachelor's, Master $44,974 (undergraduate);
$16,992 (graduate)*

*Source: *NCES and **school website

School Selection Criteria

Students interested in international marketing programs may want to keep these considerations in mind:

  • A program's career placement rate is a strong indicator of its efficacy.
  • Programs that offer professional contacts with a wide range of international businesses, as well as experienced faculty members and active alumni associations, may be effective at aiding students in finding internships or full-time positions after graduation.
  • Coursework that includes marketing techniques for electronic media and covers broad aspects of business and commerce equips students with the relevant skills and knowledge they need for today's business climate.

Bachelor's Degree in Marketing

A bachelor's degree program in marketing with a focus on international marketing introduces undergraduate students to the business marketing field. Basic principles of economics, business and mathematics are introduced, in addition to marketing topics and general education requirements. Programs usually require about four years of full-time study. Internships are available to qualified students.

Graduate Certificate in International Marketing

Most graduate certificates in international marketing are non-credit continuing education programs that guide business professionals in expanding their international marketing skills. Programs are relatively short, allowing most students to complete them in 1-2 years of occasional study. They are intended for business managers and presume a strong working knowledge of domestic marketing techniques, leaving classes free to focus on issues specific to international marketing.

Master of Science in International Marketing

International marketing master's degree programs offer advanced coursework in global marketing topics. Almost all master's degree programs require that students hold a bachelor's degree in a related field, and some admit only graduates of business administration programs. Master's degree programs take 1-2 years to complete.

Many four-year schools offer marketing undergraduate programs, which can be followed with a master's-level degree in international marketing. Prospective students should assess each program's placement rankings, the professional contacts or alumni network, and the course list to ensure the program meets their needs.

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