Schools with Telemarketer Programs and Courses: How to Choose

Telemarketers raise money for non-profit organizations and universities, or they may conduct sales transactions for companies. On-the-job training programs may be available through private companies. Additionally, colleges and universities offer associate and bachelor's degrees in the related fields of communications and marketing.

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Aspiring telemarketers may consider degree programs offered by community colleges, specialized telemarketing training schools and 4-year colleges and universities. Programs in communications, marketing and sociology may be beneficial.

Schools with Communications, Marketing, and/or Sociology Programs

These schools offer undergraduate and graduate degree programs in communications, marketing or sociology.

College/University Location Institution Type Degrees Offered Undergraduate Tuition and Fees 2015-2016*
Cedar Crest College Allentown, PA 4-year, Private not-for-profit Bachelor's $35,600
Columbia University New York, NY4-year, Private not-for-profit Bachelor's, Master's, Doctoral $53,000
Strayer University Online 4-year, Private for-profit associate's, Bachelor's, Master's $58,250 (full program cost)**
Quinnipiac University Hamden, CT 4-year, Private not-for-profit Bachelor's $42,270
Boston University Boston, MA 4-year, Private not-for-profit Bachelor's, Master's, Doctoral $48,436
Arizona State University Tempe, AZ 4-year, Public Bachelor's, Master's $10,158 in-state, $25,458 out-of-state
Methodist University Fayetteville, NC 4-year, Private not-for-profit Associate's, Bachelor's $30,530
Western Michigan University Kalamazoo, Mi 4-year, Public Bachelor's, Master's, Doctoral $11,029 in-state, $25,713 out-of-state
University of Mississippi University, MS 4-year, Public Bachelor's, Master's $7,444 in-state, $20,674 out-of-state
Drexel University Philadelphia, PA 4-year, Private not-for-profit Bachelor's $48,791

Sources: *National Center for Education Statistics and **school websites

School Selection Criteria

Consider the following when selecting a telemarketing school:

  • Though no formal training is necessary for an entry-level position, telemarketers should know how to communicate effectively and efficiently with prospective customers.
  • Telemarketers need knowledge of marketing in addition to communicative and interpersonal skills, all of which may be learned in a degree program.
  • Students may benefit from programs that teach effective ways to capture customer interest and strategies for dealing with customer complaints.
  • Some schools offer internships or practicums.

Associate Degree Programs

Conversational skills learned in a communications associate degree program can be directly applied to a telemarketing career. Courses may include verbal communication, persuasion, and interpersonal dialogue. Marketing degree programs emphasize advertising and promotion, and provide training for selling products in person, in addition to over the phone.

Bachelor's Degree Programs

Although bachelor's degree programs don't concentrate specifically on telemarketing, students may find that programs in communications, marketing and sociology apply directly to the field. Some programs might include an internship or practicum.

Prospective telemarketers may look for programs that will teach them marketing, communication and interpersonal skills. Students may also look for programs that offer internships or practicums, which will be beneficial in increasing skills and gaining experience.

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