Aspiring telemarketers may consider degree programs offered by community colleges, specialized telemarketing training schools and 4-year colleges and universities. Programs in communications, marketing and sociology may be beneficial.
Schools with Communications, Marketing, and/or Sociology Programs
These schools offer undergraduate and graduate degree programs in communications, marketing or sociology.
|College/University||Location||Institution Type||Degrees Offered||Undergraduate Tuition and Fees 2015-2016*|
|Cedar Crest College||Allentown, PA||4-year, Private not-for-profit||Bachelor's||$35,600|
|Columbia University||New York, NY4-year, Private not-for-profit||Bachelor's, Master's, Doctoral||$53,000|
|Strayer University||Online||4-year, Private for-profit||associate's, Bachelor's, Master's||$58,250 (full program cost)**|
|Quinnipiac University||Hamden, CT||4-year, Private not-for-profit||Bachelor's||$42,270|
|Boston University||Boston, MA||4-year, Private not-for-profit||Bachelor's, Master's, Doctoral||$48,436|
|Arizona State University||Tempe, AZ||4-year, Public||Bachelor's, Master's||$10,158 in-state, $25,458 out-of-state|
|Methodist University||Fayetteville, NC||4-year, Private not-for-profit||Associate's, Bachelor's||$30,530|
|Western Michigan University||Kalamazoo, Mi||4-year, Public||Bachelor's, Master's, Doctoral||$11,029 in-state, $25,713 out-of-state|
|University of Mississippi||University, MS||4-year, Public||Bachelor's, Master's||$7,444 in-state, $20,674 out-of-state|
|Drexel University||Philadelphia, PA||4-year, Private not-for-profit||Bachelor's||$48,791|
Sources: *National Center for Education Statistics and **school websites
School Selection Criteria
Consider the following when selecting a telemarketing school:
- Though no formal training is necessary for an entry-level position, telemarketers should know how to communicate effectively and efficiently with prospective customers.
- Telemarketers need knowledge of marketing in addition to communicative and interpersonal skills, all of which may be learned in a degree program.
- Students may benefit from programs that teach effective ways to capture customer interest and strategies for dealing with customer complaints.
- Some schools offer internships or practicums.
Associate Degree Programs
Conversational skills learned in a communications associate degree program can be directly applied to a telemarketing career. Courses may include verbal communication, persuasion, and interpersonal dialogue. Marketing degree programs emphasize advertising and promotion, and provide training for selling products in person, in addition to over the phone.
Bachelor's Degree Programs
Although bachelor's degree programs don't concentrate specifically on telemarketing, students may find that programs in communications, marketing and sociology apply directly to the field. Some programs might include an internship or practicum.
Prospective telemarketers may look for programs that will teach them marketing, communication and interpersonal skills. Students may also look for programs that offer internships or practicums, which will be beneficial in increasing skills and gaining experience.