Becoming a senior brand designer requires knowledge of market trends, an ability to lead, plan, and interact with clients, and creative skills. While job growth is expected to be slow in the coming years, senior brand designers can succeed by accumulating job experience or pursuing a master's degree.
A person with graphic design talent and marketing skills may be interested in brand design. Senior brand designers are responsible for creating the marketing materials that help to form a company's identity. They work closely with communication team members to establish brand continuity and public recognition. To get a start in this field, a bachelor's degree is needed, but a master's degree might improve employment prospects. A senior designer usually has experience in the field as well.
|Required Education||Bachelor's degree at minimum; master's degree helpful|
|Other Requirements||Design software skills and a portfolio; senior designers often have prior work experience|
|Projected Job Growth (2014-2024)*||1% for graphic designers|
|Median Salary (2015)*||$46,900 for graphic designers|
Source: *U.S. Bureau of Labor Statistics
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The job of a senior brand designer combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyze market trends and formulate strategies to reach consumers. They also design and produce the projects and materials that satisfy the needs of their businesses. These materials can include logos, fonts, color palettes and more. Brand designers work with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.
Senior brand designers participate in the marketing process from start to finish. They are responsible for both developing and producing creative brand designs. Senior brand designers oversee all marketing initiatives to ensure that images and messages appropriately contribute to brand identity. It is their job to review marketing materials for accuracy and continuity and, in some cases, proofread documents. Senior brand designers must also lead employees in brand development.
Salary and Outlook
The U.S. Bureau of Labor Statistics (BLS) predicts that the number of jobs for graphic designers overall will only grow 1% from 2014-2024, which is slower than average compared to other occupations. Individuals seeking employment in this field should expect competition but are expected to see an increase in demand for Web and digital media design (www.bls.gov). The BLS reported that graphic designers earned a median salary of $46,900 in 2015.
Senior brand designers must be educated in graphic design. A bachelor's degree in this field is required and master's is often recommended, according to the BLS. Coursework in graphic design typically includes fine arts, typography and production. Prospective brand designers should also study business strategies, marketing and commerce. They should also seek leadership and job experience, which will help prepare them to work in senior positions.
Senior brand designers must be creative individuals who have the capacity to turn their visualizations into comprehensive designs. They must be able to work collectively with communications professionals, clients and senior staff members. Senior brand designers must understand their target markets and develop innovative strategies to reach them. Since they often work on a variety of projects with different deadlines, senior brand designers must be able to multitask and remain organized.
This position requires knowledge of design software. Depending on the platforms used by their employers, brand designers may need knowledge of photo editing, HTML, Adobe Creative Suite and more.
Senior brand designers posses graphic design and marketing talent, leadership ability, and strong communication and business skills. A bachelor's degree in graphic design is the typical minimum requirement, but a master's degree, knowledge of design software, and training in marketing are often preferred. In 2015, graphic designers earned a median salary of around $47,000.