A social media analyst boosts the online presence of a company by integrating social media, search engine optimization techniques and blogging into a brand's identity. These analysts generally have a background in marketing and a bachelor's degree in a field such as social media management, public relations, or business communications. One of the goals of these professionals is to increase both the amount of online traffic and brand exposure through various social media outlets.
Social media analysts use their marketing background to improve and build a company's online presence and brand awareness through use of social media networks, blogs and online search engine optimization. This growing field of business marketing requires individuals with strong online communication and business analytical skills. People in this field generally need a bachelor's degree.
|Required Education||Bachelor's degree|
|Projected Job Growth (2016-2026)||Between 5% and 9%*|
|Average Salary (2019)||$49,394**|
Sources: *O*NET Online, **Payscale.com
Social media analysts are responsible for creating and maintaining a company's presence on social media sites, which include Facebook, Twitter, Flickr and Digg, as well as any company blogs. Analysts are in charge of increasing the overall exposure of a company though search engine optimization (SEO) and by finding ways to use these keywords in marketing strategies employed by their company. They also monitor emerging social media tools to see how they can be incorporated into a company's business, marketing and public relation strategies.
Social media analysts use their creativity and marketing skills to help generate brand awareness, sales and promote customer service through the social media networks. An analyst will study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
For new businesses, social media analysts will study the audience that the business is attempting to reach and offers them plans on how social media will work best for them and their business model. Analysts may write up reports for clients and team members to show them the strategies available to them. They may also alert clients about any potential problems or concerns that may arise.
Social media analysts typically have a bachelor's degree in public relations, marketing, social media management or business communications. Undergraduate and graduate degrees are offered in social media management. Employers also prefer individuals with a few years of job experience in social media.
Social media analysts must have strong analytically skills to be able to interpret social media and other online data to react to issues and other concerns that may affect a company's image or profit. They must be team players, but able to independently when needed. Internships may be obtained for individuals who are looking for more on-the-job training from experienced social media analysts.
PayScale.com reported that in September 2019, the 10th-90th percentile range for social media analysts' total pay was $36,000-$68,000. Total pay included bonuses. The median pay was about $49,000 at that same time.
A social media analyst must be able to interpret data and handle any changes or problems that might arise regarding brand image or company profit. They need a bachelor's degree in a relevant field, and internships can be a very useful way for aspiring social media analysts to gain some hands-on experience. Proficient knowledge of popular social media sites like Facebook, Twitter and Flickr is essential in this career.