Sports Management Adult Education Programs: An Overview

Mar 03, 2020

There are many options for adult education in sports management. Learn about some common program levels and courses available to teach students about this discipline.

Program Information

Several colleges and universities across the country offer sports management degrees online and on-campus. Two program options are a Bachelor of Business Administration in Sports Management and a Bachelor of Science in Sports Management. Typically, these programs allow freedom to tailor courses to suit the interest of the student. Students study the fundamentals of business, complete sports-related major courses, and choose from open electives. Besides offering lecture instruction, many programs also offer or require the student to take an internship or participate in field experiences.

Although a bachelor's degree is usually enough for entry-level sports management positions, some employers may require a graduate degree for certain openings. Continuing education certificates are available, as well. Find out more in the table below.

Programs At a Glance

Certificate programs

  • These continuing education programs last between 12 and 24 credits.
  • It is possible to find these programs online.

Undergraduate degrees

  • Bachelor's degrees in sports management are available, lasting 120 credits.
  • Both online and on-campus options are usually available.

Graduate degrees

  • Master's degrees in sports management usually last 30 to 33 credits.
  • Students can pursue online and on-campus programs depending on their preference.

Course Requirements

In addition to the general requirements in mathematics, social sciences, and the humanities, a bachelor's degree in sports management includes many business and sports courses. Sometimes a management capstone course is required. Typical courses in many sport management bachelor's degree programs include sports economics, sport labor relations, facility maintenance and management, event planning, sports marketing, sports law and ethics, sports policy, sports promotion, sports management fundamentals, accounting, and business statistics. Master's level programs can have several concentrations, as well, such as recreational therapy.

Career Options

Graduates gain the business and sports management expertise to work as sports managers or agents or to pursue a variety of other careers. They may earn job titles such as sports marketer, event manager, business developer, public relations director, athletic director, and facilities manager.

Career Information

Most people focus on the entertainment aspect of sports without considering that teams are businesses that must be managed. Sports managers are a necessary part of any sports team whether it is a professional team, semi-professional team, corporate team, youth team or local recreation center team, etc. Sports managers sometimes even deal with the marketing of their teams. They perform most or all of the 'behind the scenes' managerial duties from maintaining facilities to promoting, organizing, and overseeing game-day events. Individuals generally need up to five years of experience in a related position to be promoted to sports management roles.

Job Growth and Salary

According to the U.S. Bureau of Labor Statistics (BLS), job growth for agents and business managers of artists, performers, and athletes will be faster than average at a rate of 10% between 2018 and 2028. As of May 2018, these agents and business managers made an average annual wage of $90,930, with the bottom 10% making $33,440 or less a year. The BLS also reported that promoters of performing arts, sports, and similar events averaged $80,480 a year.

Certificate, bachelor's, and master's programs are available online and on-campus in sports management, providing students a flexible and comprehensive education in managing sports teams and players.

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