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Sports Management Masters Degree Program Overview

Oct 12, 2019

Students who are interested in managing athletic organizations may consider a master's degree in sports management. Learn more about what students learn in these programs and what they can do after graduation.

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Essential Information

Master's degree programs in sports managements involve advanced studies in business-related subjects such as marketing, accounting, and organizational behavior. Students are trained for careers related to the operation and organization of enterprises based on athletic events. Along with traditional coursework, master's degrees in sports management require that students produce a dissertation based on original research conducted under the guidance of professor. Some programs also require an internship. Most programs offer full- or part-time options, and they typically take one to two years to complete.

In order to apply, students must hold a bachelor's degree in a related field, and they may be required to submit GRE scores. Most programs give preference to applicants with significant professional experience and accomplishments.


Master's in Sports Management

In a master's degree program in sports management, students learn techniques for handling public relations, negotiating contracts and formulating long-term business strategies. Students must take courses in the fields of economics, sociology and international business. Common course titles include:

  • Managerial accounting
  • Competitive business strategies
  • Sports law and ethics
  • Business Communications
  • Media marketing

Popular Career Options

Graduates often find employment opportunities in the entertainment industry. Possible job titles include:

  • Public relations specialist
  • Operations consultant
  • Human resources manager
  • Marketing director
  • Media buyer.

Job Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics (BLS), the median salary for public relations specialists was $60,000 as of 2018. BLS data shows marketing managers earned a median salary of $134,290 in 2018. Employment for advertising, promotions, and marketing managers is expected to increase 8% between 2018 and 2028.

Continuing Education Information

After earning a master's degree in sports management, graduates might want to consider earning an additional degree from a professional or graduate school. A Master of Business Administration can enhance the resume of a professional looking for executive positions within sports organizations. Doctoral degrees in sports management are also available to qualified applicants.

Overall, students who want to work in the sports enterprise industry can benefit from a master's degree in sports management. These programs provide advanced business training that can lead to career success or prepare students for further studies.

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