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Sports Marketing Degree Program Information

Many universities offer sports marketing courses as part of general sports marketing degree programs; however, some offer specialized programs such as a Bachelor of Science in Sports Marketing. Discover information about these options, courses, and career opportunities.

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Essential Information

Undergraduate students interested in sports marketing should enroll in a bachelor's degree program that includes courses in marketing strategies, public relations theories and advertising principles as they relate to the sports industry. Some 4-year degree programs provide students with an overview of basic business, management and accounting principles.

Some degree programs in sports marketing require students to perform marketing research and devise practical marketing strategies for real or imaginary clients in preparation for an actual career in the field. Internships are generally required of all students.


Bachelor's Degree in Sports Marketing

Aspiring sports marketing professionals should earn a high school diploma or GED before they consider enrolling in a degree program at a 4-year university. College freshmen should complete basic courses in business, communications, computer technology and social sciences before they declare a sports marketing major. The courses found within a bachelor's degree program in sports marketing combine practical information related to the sports industry as well as basic business and marketing principles. Some examples include:

  • Marketing principles
  • Business law
  • Communications
  • Organizational management
  • The business of sports
  • Sports marketing

Employment Outlook and Salary Info

Sports marketing professionals promote and advertise sports teams, tournaments, games and events. The U.S. Bureau of Labor Statistics (BLS) does not record data specific to the field of sports marketing. However, a degree in sports marketing can provide graduates with the means to gain entry-level employment in a variety of positions in public relations, advertising and sports venue management.

The BLS predicted that job openings for advertising, promotions and marketing managers would increase by 9% between 2014 and 2024, while jobs for public relations specialists were expected to grow by 6% in that same time period (www.bls.gov). The median salary for a public relations specialist was $56,770 as of May 2015, per the BLS.

Students in a sports marketing degree program at the bachelor's level will complete courses related to business law, communications, and organizational management in addition to basic courses like business and social sciences. Those in the program may also need to complete an internship.

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