Sports Media Degree and Certificate Program Overviews

Oct 13, 2019

There are many undergraduate degree programs that give students an overview of the sports media industry. Broadcasting, Internet media, print journalism and sports information are all covered in these associate's and bachelor's degree programs.

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Essential Information

There are currently a few associate's degree programs available specifically for individuals interested in going into sports media. Sometimes called a media studies degree, this kind of degree blends news writing, broadcasting, technology and sports training for those interested in careers in sports broadcasting or sports journalism. Several programs offered may include some sports-related elective coursework. These programs typically include internships. This type of associate's degree program can lead to entry-level employment, or it may transfer to a bachelor's degree program in journalism or mass communication.

Most of the bachelor's degree programs in sport communication focus on print, broadcast and digital media, as well as aspects of sports and competition. Students will also be able to try sports writing or sports radio show hosting, for example, through internship work experience. Alternatively, a sports management bachelor's degree program, offered by many colleges, may include some sports media coursework.

A high school diploma or GED equivalent is required to enter either program. Some schools recommend that applicants have a strong background in English composition and grammar and will test those skills prior to admission. Strong word processing skills are also typically required.


Associate's Degree in Sports Media

Associate's degree programs will include some general education classes, in addition to focused coursework in sports and communication. Classes cover these topics:

  • Writing for news and media
  • Producing audio and video
  • Sports information writing
  • Sports announcing
  • Marketing for sports

Bachelor of Sport Communication

Bachelor's degree programs in this area include general education and liberal arts classes along with specific coursework in sports media and journalism. Some possible class subjects include those listed below:

  • Sports communication issues
  • Broadcast media basics and analysis
  • The history of sports in American society
  • News writing and editing
  • Photojournalism

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) puts news analysts, reporters and correspondents into one main group, and it predicted that employment for this group will decline by 12% for the 2018-2028 decade (www.bls.gov). However, the BLS noted that job opportunities will be best for those entering into the field of online media, such as news publications and podcasts.

The median salary for reporters and correspondents in May 2018 was $41,260, according to the BLS, while the median salary for broadcast news analysts at the same time was $66,880.

Continuing Education Information

Programs in sports media are mostly undergraduate offerings, but those who want to pursue advanced study into media and mass communication can choose from several master's degree and certificate program options. Also, for those interested in pursuing careers in sports management, many schools offer graduate programs in that area that often include some sports media coursework.

Degree programs in the field of sports media teach students how to effectively communicate and create media in the context of sports entertainment and may also teach them basic media production skills.

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