Career Definition for a TV Advertisement Designer
TV advertisement designers, also called broadcast advertisement designers, use beauty, humor, irony, camp, or shock value--whatever it takes to rivet viewers' attention during television commercials. Their work takes shape in a dynamic atmosphere, often as part of a team including ad-agency clients, account managers, art directors, copywriters, and media researchers. After sketching out initial concepts on storyboards, they use software to manipulate film and video images of live actors, products, backgrounds, logos, animation, and 3D art.
|Education||Associate's degree from an art or design program will meet minimum requirements, however, a bachelor's degree in fine arts or graphic design is preferred|
|Job Skills||Artistic, trend-conscious, extrovert personality, business knowledge, and time management skills|
|Median Salary (May 2017)||$49,530 (graphic designers working in advertising, public relations, and related services )|
|Job Outlook (2016-2026)||4% growth (all graphic designers)|
Source: United States Bureau of Labor Statistics (BLS)
It's possible to get a job in the creative department of an ad agency with a two-year associate's degree from an art or design program, but preferred candidates have bachelor's degrees in fine arts or graphic design, including courses in studio art, design principles, computer-aided design, and commercial graphics. Many students build their industry contacts and portfolios through internships, such as those listed with the American Advertising Federation (AAF), (www.aaf.org). Applicants with foreign-language fluency and solid liberal-arts education are also sought after.
TV advertisement designers are artistic, trend-conscious, well-read, tolerant, outgoing communicators who can produce under pressure, manage their time, and have business skills.
Career and Economic Outlook
According to the U.S. Bureau of Labor Statistics (BLS), the employment of graphic designers is expected to grow by about 4% from 2016 through 2026. The median salary earned by graphic designers working in advertising, public relations, and related services was reported as $49,530 in May 2017 by the BLS.
Alternate Career Options
Aspiring art directors typically earn a bachelor's degree in design or art, in addition to having related work experience. They create designs for images in newspaper, magazines and product packaging, and then oversee the development of the layouts and artwork. Average employment growth of 5% was forecast by the BLS for art directors from 2016 through 2026. According to the BLS, these professionals earned an annual median salary of $92,500 in 2017.
Multimedia Artist and Animator
These artists and animators normally need a bachelor's degree in art or computer graphics, accompanied by an impressive portfolio of their best works, to secure employment creating visual effects and animations for various forms of media, including movies, TV and video games. In May 2017, the BLS reported median earnings of $70,530 per year for multimedia artists and animators, whose jobs were expected to grow 8% from 2016-2026, which is as fast as the national average.