If you're interested in a career as a talent manager, you might find a bachelor's degree in management or marketing to be helpful. You should also possess strong negotiation, scheduling and communication skills, and the ability to handle more than one client at a time.
Talent managers help shape their clients' careers and guide artists toward new opportunities. They set up performances and public appearances, introduce clients to agents and offer advice on contract negotiations. Some managers perform multiple duties by acting as managers, agents and publicists. Many managers hold bachelor's degrees in a field such as marketing or management, though there isn't a standard education level required for this job.
|Required Education||None specified; bachelor's degree is typical|
|Projected Job Growth (2018-2028)*||10% for all business managers and agents of artists, performers and athletes|
|Median Salary (2018)*||$66,040 for all business managers and agents of artists, performers and athletes|
Source: *U.S. Bureau of Labor Statistics
Job Description for Talent Managers
Talent managers typically supervise the careers of musicians, artists and authors. O*NET Online reported that managers negotiate contracts, oversee business deals and arrange meetings (online.onetcenter.org).
Most managers have multiple clients, but usually specialize by choosing to exclusively represent a particular genre of music or writing. In the music industry, personal managers don't always act as booking agents, but they tend to create strong business relationships with agents and record labels. In the writing and art industries, some managers may fulfill the dual role of business manager and promoting agent.
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), there were 19,400 business managers and agents of artists, performers and athletes working in the nation in 2018, and opportunities in the field are expected to increase by 10% over the 2018-2028 decade. These professionals earned a median salary of $62,940 as of May 2018, as reported by the BLS.
Talent Manager Job Duties
Managers seek out clients, which can involve conducting auditions, viewing art portfolios or reading manuscripts. They keep up with new trends in their industry by examining trade magazines, going to concerts and networking with agents and other executives.
After obtaining a client, managers usually offer creative guidance to make a client's work more marketable. Music managers schedule and promote performances. Likewise, artist managers set up events to launch new exhibits, and literary managers submit manuscripts to publishers.
On the legal side, managers use contracts to protect their clients' rights and commitments. Each contract is different, but they generally provide the manager with power to maintain a client's professional image. Contracts may allow managers to collect money on behalf of their clients and disburse funds as needed. When managers have financial control, they usually have to report incoming and outgoing transactions in an accounting report.
Requirements to Become a Talent Manager
There is no minimum educational requirement for talent managers. As of 2016, O*NET reported that 50% of agents and managers possessed a bachelor's degree. Considering job duties, earning a degree in management, marketing or public relations may provide appropriate job training. Relevant classes cover such topics as talent acquisition strategies, entertainment marketing techniques and contract negotiation practices.
O*NET stated that managers should be capable at persuading, negotiating and managing schedules. Since they work for clients and conduct business with agents as well as other business executives, it's helpful for managers to have listening, communication and interpersonal skills.
Talent managers oversee and guide the careers of athletes, musicians, authors and artists in areas such as marketing and promoting, negotiating contracts, and making business deals. While a formal education is not required, many talent managers hold a bachelor's degree in marketing or management. Possessing interpersonal and business skills is important in this field.