Login
Copyright

Can You Text Your Way Into College?

Oct 19, 2011

St. Mary's University in Texas has found a new way to connect to students interested in attending - by texting them. If their success is any indication of things to come, it's highly likely that more schools will soon incorporate texting into their own admissions processes.

View popular schools

By Jessica Lyons

text

St. Mary's Turns to Texting

In October of 2009, St. Mary's began giving prospective students the option of receiving text message updates. The messages might let students, or their parents, know about upcoming admissions deadlines or special events. It could also be a way for the school to check on missing application information or verify a student's upcoming campus visit.

For the fall 2010 semester, there were 35,000 students who expressed interest in attending St. Mary's. Of those, only 1,685 decided to sign up to receive text messages from the school. But, while the overall rate of students who went from being interested in the school to applying was 10.5%, 68% of those who received the texts ended up applying.

Find schools that offer these popular programs

  • Agriculture
  • Architecture
  • Biological and Biomedical Sciences
  • Business
  • Communications and Journalism
  • Computer Sciences
  • Culinary Arts and Personal Services
  • Education
  • Engineering
  • Legal
  • Liberal Arts and Humanities
  • Mechanic and Repair Technologies
  • Medical and Health Professions
  • Physical Sciences
  • Psychology
  • Transportation and Distribution
  • Visual and Performing Arts

Why Text Messaging?

According to a report released by Mongoose Research in August of 2010, each day teenagers send and receive an average of 100 text messages. The report also found that 97% of texts are actually read, making it a good form of communication to reach students. While it's easy for snail mail and even e-mail to get overlooked, these students are reading just about all of their text messages.

The Chronicle of Higher Education reported that by using these text messages St. Mary's is able to better target students. It can also help show which students are the most interested in the school, making it easier for St. Mary's to focus on students who are the most likely to respond positively to their efforts and actually apply to the school.

Another benefit of using text messages to interact with students is that it aids in developing a more personal relationship between the school and its future students. If St. Mary's texts a student and that student replies, he or she gets a personalized response from the school. Even before enrolling students can feel more connected, which could help encourage them to attend.

Wave of the Future?

It seems highly probable that this practice could spread to other colleges. Considering how much students use technology and text messaging in particular, it's only logical that schools will find a way to further incorporate these tools into their admissions and recruiting processes. These schools can reach students in a preferred method of communication, give a positive impression of their school and possibly even helping to further encourage students to apply. With positive outcomes like these, it seems that using text messages might be too good to ignore.

What should you do if you're on a school's waitlist and in admissions limbo?

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • Master of Education in Special Education, specializing in Applied Behavior Analysis
    • Master of Health Administration in Health Systems Management
    • Master of Science in Health Informatics
    • Master of Business Administration
    • Master of Education in Special Education, specializing in Autism Spectrum Disorder
    • Applied Behavior Analysis Certificate
    • Autism Spectrum Disorder Certificate

    What is your highest level of education?

    • Master of Science in Finance
    • Masters of Professional Studies in Technology Management
    • Master of Professional Studies in Real Estate

    What is your highest level of education completed?

    • Master of Arts in Strategic Communication
    • Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration
    • Master of Arts in Economics
    • Master of Public Administration and Policy
    • Master of Science in Agile Project Management
    • Master of Science in Healthcare Management
    • Graduate Certificate in Agile Project Management
    • Graduate Certificate in Healthcare Management
    • Graduate Certificate in Human Resource Analytics and Management
    • Graduate Certificate in Project Monitoring and Evaluation
    • Graduate Certificate in Instructional Design and Learning Analytics

    What is your highest level of education?

    • MSN to DNP
    • MSN to DNP in Nurse Practitioner
    • MSN to DNP in Executive Nurse Leader
    • RN to MSN
    • RN to MSN Bridge
    • MSN in Nursing Leadership
    • RN to MSN in Nursing Leadership
    • RN to MSN Bridge in Nursing Leadership
    • MSN in Nurse Educator
    • RN to Bachelor of Science in Nursing (BSN)

    What is your highest level of education?

    • Ph.D. in Literacy
    • Ph.D. in Literacy: Educational Leadership
    • Ph.D. in Literacy: Special Education
    • Ph.D. in Literacy: Teaching English to Speakers of Other Languages (TESOL)
    • Ph.D in Literacy: Literacy
    • Master of Business Administration in Interdisciplinary Business
    • Master of Business Administration in Taxation
    • Master of Science in Accounting
    • Master of Science in Taxation
    • Master of Science in Library and Information Science
    • Master of Science in Library and Information Science: Academic Librarianship

    What is your highest level of education?

  • What is your highest level of education?

    • Doctor of Nursing Practice: Clinical Nurse Specialist Specialization - Online
    • Flexible MBA - Interdisciplinary Business - Campus
    • MA in Communication
    • Master of Liberal Arts
    • MA in Science Writing
    • MS in Applied Economics
    • MS in Geographic Information Systems
    • Post-Bachelor's Certificate in Government Analytics
    • Post-Bachelor's Certificate in Applied Research for Communication
    • MS in Food Safety Regulation
    • Certificate in Science Writing
    • Certificate in Science, Technology, and International Security Studies
    • Post-Master Acute Care Pediatric Certificate - Online

    What is your highest level of education?

    • Accelerated MBA Accounting
    • Accelerated MBA Entrepreneurship and Managing Innovation
    • Accelerated MBA Financial Management
    • Accelerated MBA International Business
    • Accelerated MBA Marketing Management
    • Accelerated Masters in Business Administration
    • Bachelors in Management
    • Bachelors in Organizational Leadership
    • BAM in Human Resources Concentration
    • BAM in Marketing Concentration
    • BAOL in Human Resources Concentration
    • BAOL in Marketing Concentration
    • Graduate Certificate in Epidemiology
    • Nutrition Entrepreneur Certificate
    • Certificate in Emergency Preparedness
    • Health Management and Policy Certificate
    • Internet Marketing Certificate

    What is your highest level of education?

    • Dual Master of Jurisprudence in Corporate and Business Law / Master of Business Administration
    • Master of Business Administration
    • Master of Business Administration - Business Process Innovation
    • Master of Business Administration - Healthcare Management
    • Hybrid Dual Master of Social Work/Master of Education, Human Sexuality Studies
    • Master of Social Work
    • RN to Bachelor of Science in Nursing

    What is your highest level of education completed?

  • What is your highest level of education?

Find your perfect school

What is your highest level of education?