School and Ranking Information
There are few schools within 50 miles of Austin that offer degrees in marketing, though both public and private not-for-profit 4-year schools are represented among the options. The following schools are considered the top three based on rankings, tuition and total number of degrees awarded in the field:
- Winner: University of Texas in Austin is the winner for its several national rankings received from U.S. News & World Report in 2012 and 2013, its degree levels available and its graduation rate.
- Runner Up #1: Texas State University in San Marcos secured the first runner up spot for its tuition rates and cumulative number of degrees awarded in the field.
- Runner Up #2: Saint Edward's University, located in Austin, claims third place for its top-20 regional ranking from U.S. News & World Report in 2013 and for its location.
School Comparison Chart
|Category||University of Texas at Austin||Texas State University - San Marcos||Saint Edward's University|
|Ranking(s)||Fourth among undergraduate marketing programs, national (2012)*
Seventh among undergraduate business programs, national (2012)*
11th among graduate marketing programs, national (2013)*
17th among graduate business programs, national (2013)*
46th among national universities (2013)*
13th among public schools, national (2013)*
|309th among undergraduate business programs, national (2012)*
46th among universities in the West, regional (2013)*
12th among public schools, national (2013)*
|17th among universities in the West, regional (2013)*|
|Location||Austin, TX||San Marcos, TX (30 miles from Austin)||Austin, TX|
|School Type||4-year, public||4-year, public||4-year, private not-for-profit|
|Tuition & Fees (2012-2013)||$9,790 (undergraduate, in-state)**
$33,128 (undergraduate, out-of-state)**
$10,918 (graduate, in-state)**
$20,790 (graduate, out-of-state)**
|$7,732 (undergraduate, in-state)**
$16,858 (undergraduate, out-of-state) **
|Marketing Degree Levels Offered||Bachelor's, master's, and doctoral degrees||Bachelor's degrees||Bachelor's degrees|
|Marketing Degrees Awarded (All Levels) in 2011-2012||168 (bachelor's and doctoral degree levels, MBA marketing concentration degrees not reported)**||194**||39**|
|Undergraduate Graduation Rate (in 150% of normal program time) for 2005 Entering Class||81%**||56%**||68% (23% transfer-out rate)**|
|Noteworthy||McCombs Business School facilities include the corporate-sponsored Center for Customer Insights and Marketing Solutions, which gives opportunities for students to work closely with faculty on real-world projects and research||Past internships for marketing students have been with prominent companies such as IBM and Merrill-Lynch||The School of Management and Business hosts an annual competition that allows students from the entire university to submit a business plan for cash prizes and experience|
Sources: *U.S. News & World Report, **NCES College Navigator
Winner: University of Texas at Austin
- Students can study abroad in one of 28 schools across 23 countries
- Business Honors Program provides more in-depth, personal instruction and small class sizes, with between 30 and 45 students per class
- Business Partners Mentorship Program helps underclassmen become acclimated to the School of Business while providing a leadership opportunity for upperclassmen
- All Ph.D. students receive financial aid, usually through assistantships
The McCombs School of Business has three business administration degree levels with specializations in marketing. Bachelor of Business Administration (BBA) students have access to career services such as interview preparation and on-campus interviews. BBA students have multiple opportunities to become involved in the professional community, such as required internships and a leadership program programs with activities to complement the curriculum. MBA marketing students can choose from concentrations in brand and product management, high technology marketing, and marketing analytics and consulting. The Ph.D. program has 12 students and is designed to be completely in four to five years. Student groups include a chapter of the American Marketing Association, the Graduate Marketing Network, and the competitive Marketing Fellows program.
Runner-Up #1: Texas State University - San Marcos
- Marketing degrees awarded in 2012-2013 made up 19% of all undergraduate business degrees, per NCES
- Study abroad opportunities available specifically for business students include a semester in Chile at the most prestigious business school in Latin America
The McCoy College of Business Administration's marketing department has two concentrations for the undergraduate marketing major: professional sales and services marketing. Juniors and seniors are expected to have an internship, which is worth up to three credit hours towards the degree. Marketing majors can be involved in student organizations such as the American Marketing Association (AMA), American Advertising Federation (AAF), and Students in Free Enterprise (SIFE). Top-performing upperclassmen may be invited to join the college's chapter of Alpha Mu Alpha, the national marketing honors society. The marketing department has 22 professors, lecturers, and adjunct instructors.
Runner-Up #2: Saint Edward's University
- In 2012-2013, marketing was the second most popular major for undergraduate business degrees, per NCES
- Per the school's website, nearly 80% of graduating students throughout the university have participated in an internship
Marketing majors at Saint Edward's have the option to complete an internship, but a culminating experience is required. Undergraduate business students have two global experience courses and a summer program that can take them to study abroad. The School of Management and Business has four professors specific to marketing, all of whom hold doctoral degrees. Saint Edward's students can take advantage of career services, such as meeting over 100 potential employers at job fairs, and the Academic Success Center for personalized tutoring.