School and Ranking Information
There are about 11 schools within a 20-mile radius of Dallas that offer marketing programs. Based on rankings, graduation rates, and degree offerings, the top three schools with marketing programs are Southern Methodist University, the University of Texas - Dallas and Dallas Baptist University.
- Winner: Southern Methodist University has a nationally-ranked business program and has the highest graduation rate. It offers bachelor's and master's degrees, as well as post-bachelor's certificates.
- Runner-Up #1: University of Texas - Dallas also has a nationally ranked business program. It offers bachelor's, master's and doctoral degree programs.
- Runner-Up #2: Dallas Baptist University offers bachelor's and master's degree programs. It is ranked among regional universities.
School Comparison Chart
|Category||Southern Methodist University||University of Texas - Dallas||Dallas Baptist University|
|Ranking(s)|| Undergraduate business program ranked #38 among national universities in 2013*
Graduate business school ranked #52 among national universities in 2013*
| Undergraduate business program ranked #101 among national universities in 2013*
Graduate business school ranked #37 among national universities in 2013*
Online graduate business program ranked #9 in 2013*
|Online bachelor's programs ranked #139 nationally in 2013*|
|Location||Dallas, TX||Richardson, TX (12.5 miles from Dallas)||Dallas, TX|
|School Type||4-year, private not-for-profit||4-year, public||4-year, private not-for-profit|
|Tuition & Fees (2012-2013)|| $41,750 (undergraduate);
| $10,666 (undergraduate, in-state),
$25,084 (undergraduate, out-of-state);
$11,940 (graduate, in-state),
$21,606 (graduate, out-of-state)**
| $21,110 (undergraduate);
|Marketing Degree Levels Offered||Bachelor's and master's degrees and post-bachelor's certificates***||Bachelor's, master's, and doctoral degrees***||Bachelor's and master's degrees***|
|Most Popular Marketing Program (2011-2012)||Bachelor of Business Administration in Marketing (103 awarded)**||Bachelor of Science in Marketing (48 awarded)**||Bachelor of Business Administration in Marketing (33 awarded)**|
|Marketing Degrees Awarded (All Levels) in 2011-2012||139**||52**||33**|
|Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||80%**||64%**||54%**|
|Noteworthy||Cox School of Business was listed in Parade Magazine's 2010 College A-List***||Jindal School of Management ranked #20 among international universities for faculty research productivity in Financial Times in 2012***||84% of undergraduates received some form of financial aid in 2011-2012**|
Sources: *U.S. News and World Report, **NCES College Navigator, ***Schools' websites.
Winner: Southern Methodist University
- Graduate executive MBA program ranked #15 and part-time MBA program ranked #31 among national universities in 2013, according to U.S. News and World Report
- Ranked #8 for best career services and #14 for best-run colleges among national universities in the Princeton Review in 2013
- Library system includes a business library and houses the largest private collection of research materials in the Southwest
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB) International
Southern Methodist University (SMU) offers a Bachelor of Business Administration (BBA) in Marketing, which consists of courses in retail, international, and sports marketing, as well as marketing research, consumer behavior, and an internship course. All students must complete 100 hours of work at a for-profit or non-profit organization in order to fulfill the internship requirement.
An MBA program in marketing is also offered, and students in this program take courses in advanced communication management, product development, and global marketing management. Students who have earned a bachelor's degree may also enter the Graduate Marketing Certificate (GMC) Program, which allows students to earn certification by attending one class per week for 21 weeks. Some of the courses in this program include strategic, digital, social, and non-profit marketing.
Runner-Up #1: University of Texas - Dallas
- Graduate part-time MBA program ranked #38 among national universities in 2013, according to U.S. News and World Report
- Morris Hite Center for Product Development and Marketing Research supports research and educational programs for marketing and product development
- Students can become members of the college chapters of the American Marketing Association (AMA) and the American Advertising Federation (AAF)
Students at the Jindal School of Management at the University of Texas - Dallas (UT - Dallas) can earn a Bachelor of Science (BS) in Marketing. The degree program includes 12 hours of marketing core courses in subjects such as market research, sales management, and marketing simulation experiences. Students may specialize in one of four tracks: advertising and digital marketing, brand management, sales and business development, or marketing research and analytics.
A Master of Science (MS) in Marketing program is also offered, and students in this program can specialize in advertising and brand management, digital advertising and branding, marketing analytics, marketing management, and product management. Students pursuing an MBA degree may specialize in marketing as well; however, an MBA degree requires completion of 53 credit hours, while the MS degree requires completion of 36 credit hours. Students can also earn a PhD in Management Science with a concentration in marketing. In the doctorate program, students learn how to conduct research and apply theoretical and analytical applications to the marketing field.
Runner-Up #2: Dallas Baptist University
- Ranked #49 among regional universities in the West in 2014, according to U.S. News and World Report
- Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Student-faculty ratio was 15:1 in 2012, according to NCES
At Dallas Baptist University, students pursuing a BBA in marketing must complete a total of 126 credit hours, including 33 credit hours of business core courses and 24 marketing credit hours. Students take courses in marketing research and analysis, promotional strategy, and retail management and merchandising. MBA students may also specialize in marketing. To complete the marketing concentration, students must complete 12 credit hours in marketing courses, which include international marketing, marketing analysis, and business development strategies, along with the 24 credit hours of the required MBA core curriculum. Students may also choose to pursue a dual concentration, which requires completion of 48 credit hours. Other MBA concentrations include accounting, product management, and international business.