School and Ranking Information
At least eight schools offer programs related to marketing in the Las Vegas, Nevada area. Four of the schools are for-profit institutions, while another is a 4-year private college. But the top three schools in the area are all 4-year public institutions. Based on rankings and graduation rates, these top schools are as follows:
- Winner : University of Nevada - Las Vegas (UNLV) is the only school of these three to hold a ranking from U.S. News and World Report, with a top 200 undergraduate business program in 2012. The school offers a bachelor's degree related to marketing.
- Runner Up #1 : Nevada State College (NSC) offers bachelor's degrees and has the second highest graduation rate. The school has a lower tuition than UNLV and also has a Wall Street inspired Finance division.
- Runner Up #2 : College of Southern Nevada (CSN) mainly offers associate's degrees to its students. The marketing program is no different. Though the school has the lowest graduation rate of the three schools, it is also the most affordable option.
School Comparison Chart
|Category||University of Nevada - Las Vegas||Nevada State College||College of Southern Nevada|
|Ranking||Undergraduate program in business ranked 199th in the nation in 2012*||N/A||N/A|
|Location||Las Vegas, NV||Henderson, NV (12 miles from Las Vegas)||Las Vegas, NV|
|School Type||4-year, public||4-year, public||4-year, primarily associate's, public|
|Undergraduate Tuition & Fees (2012-2013)||$6,705 (in-state), $20,615 (out-of-state)**||$4,498 (in-state), $14,773 (out-of-state)**||$2,700 (in-state), $9,345 (out-of-state)**|
|Marketing Program Levels Offered||Bachelor's degree||Bachelor's degree||Associate's degrees|
|Marketing Degrees Awarded (All Levels) in 2011-2012||102**||25 (including all business administration degrees)**||7 (including all journalism degrees)**|
|Undergraduate Graduation Rate (in 150% of normal program time) for 2006 Entering Class||41%**||16%**||9% (23% transfer-out rate)**|
|Noteworthy||Business school is accredited by the Association to Advance Collegiate Schools of Business||Students in the business program take courses in the school's Finance Lab, which mimics the look of a Wall Street financial center||N/A|
Sources: *U.S. News and World Report, **NCES College Navigator.
Winner: University of Nevada - Las Vegas
- The Lee Business School offers leadership opportunities for students through its ambassador and international ambassador programs
- Marketing students can participate in the school's student chapter of the American Marketing Association
- Students can complete a marketing internship to satisfy a business course requirement
UNLV's Lee Business School offers a Bachelor of Science in Business Administration in Marketing, as well as a minor in marketing. The bachelor's degree program requires business core courses along with required marketing courses, and a total of 120 credits are required to earn the degree. The program assesses marketing strategies and includes research-based consumer psychology for analyzing marketing problems.
Runner-Up #1: Nevada State College
- Business students complete a pre-business core, which includes classes in accounting and economics
- Students can choose between a management or marketing emphasis within the BSBA program
The Bachelor of Science in Business Administration degree program at NSC requires 120 credits and covers subjects such as economics, finance, accounting and statistics, among others. In the fourth year of the program, students can opt to concentrate their program in marketing, which includes three classes covering market research, consumer behavior and advertising. Students also complete a business capstone class. As part of the curriculum, students are taught to apply learned theories and methods to real-world case studies from the business discipline.
Runner-Up #2: College of Southern Nevada
- Students at CSN can choose a marketing degree program with a communications or business focus
- Outstanding students may be invited to join the Alpha Xi Beta chapter of Phi Theta Kappa, the honor society for 2-year colleges
Students interested in studying marketing at the College of Southern Nevada can choose to complete the 61-credit Associate of Applied Science in Marketing, Merchandising and Retail Management or the 65-credit Associate of Arts in Journalism and Media Studies with a concentration in integrated marketing communication. The AAS is administered through the School of Business and includes courses in international marketing, sales promotion, public relations, retail management and advertising. The Communication Department administers the AA degree, which includes courses in advertising, public relations and integrated marketing communications. The AA also requires an internship.