Fashion marketing programs are commonly found at the undergraduate level, but not all schools offer the same type of learning experiences to students. Let's take a look at what some of the top schools offer to set their programs apart.
A program in fashion marketing focuses on the relationship between fashion trends and how they are sold to the consumer. Students learn about target markets and business strategies used to meet consumer demand through courses that often cover the basics of fashion and textiles, merchandise planning, and finance. Notable fashion marketing schools include Marist College, which provides students with experience running a fashion boutique and Drexel University, a school recognized for its innovative programs by U.S. News and World Report for 2017. Additionally, the Fashion Institute of Technology has received several industry awards and offers hands-on learning opportunities in the country's fashion epicenter.
Fashion students at Marist College in Poughkeepsie, New York have the opportunity to operate an on-campus fashion boutique, called Fashionology. This hands-on experience could prove valuable to students enrolled in the school's Bachelor of Science in Fashion Merchandising program, which combines the study of fashion marketing and design and includes concentrations in product development, business, and fashion promotion. Courses cover such topics as accessory merchandising, product sourcing, fashion show production, and fashion branding. Fashion internships are also available. Students looking to enroll in this program are required to submit a merchandising project with their application.
U.S. News and World Report ranked Drexel University in Philadelphia, Pennsylvania as the 14th most innovative school in the country for 2017. Its Westphal College of Media Arts and Design offers a Bachelor of Science in Fashion Design program that focuses on fashion marketing in a global environment through a combination of classroom lectures and studio courses. Students may concentrate in retail buying and merchandising, merchandising technologies, product development, fashion promotion, and design management. A Master of Science in Fashion Design is also available as a full-time program that allows students to develop their technical skills while also exploring an area of interest through research.
Fashion Institute of Technology
The Fashion Institute of Technology has received several awards from the national council for marketing and publications and the admissions marketing report. The school also offers study abroad opportunities as well as field trips and internships with New York City fashion businesses. Available programs include a traditional 2-year Associate of Science in Fashion Business Management as well as a 1-year associate's degree program for students who have already completed some college coursework. A Bachelor of Science in Fashion Business Management is also available and allows students to choose from three specializations, including buying and planning and product development. Additional options include a Bachelor of Science in International Trade and Marketing for the Fashion Industries. Evening and weekend options are available for both of these baccalaureate programs.
Top Fashion Marketing Schools
Here are a few other top schools that offer fashion marketing programs:
|Indiana University of Pennsylvania||Indiana, Pennsylvania||Collaborates with the Fashion Institute of Technology in New York for its fashion merchandising program.|
|University of North Texas||Denton||Merchandising majors at the school can apply for several unique scholarships from organizations ranging from JC Penney to Nordstrom.|
|University of Rhode Island||Kingston||Fashion students have access to the Historic Textile and Costume Collection and the Textile Gallery.|
Fashion marketing students considering programs at some of the nation's top schools can take advantage of several unique programs features, including flexible schedules, specialization options, and research opportunities. Schools may also offer scholarships or work experience.