School and Ranking Information
There are more than ten public and private schools in the Honolulu area offering marketing degrees. Based on national and regional rankings, graduation rates, and program offerings, the following three schools can be considered the top schools for marketing in the Honolulu area:
- Winner: The University of Hawaii at Manoa (UHM) is ranked by U.S. News and World Report (USNWR) in several areas, including undergraduate and international business programs. Additionally, UHM's qualified faculty, low student-to-teacher ratio, and range of program offerings make it a top choice for prospective marketing majors.
- Runner Up #1: Hawaii Pacific University (HPU) ranks second, based upon the variety of program options offered, which range from associate degree programs for military base personnel to bachelor's and master's degree programs at its downtown and residential campuses.
- Runner Up #2: Chaminade University of Hawaii (CUH) comes in third, offering a more intimate campus setting and providing mentoring and service learning opportunities to students.
School Comparison Chart
|Category||University of Hawaii at Manoa||Hawaii Pacific University||Chaminade University of Honolulu|
|Ranking(s)||Tied for #168 among national universities in 2015, tied for #133 for best undergraduate business programs in 2014, tied for #18 for best undergraduate international business programs in 2014, tied for #93 among top public schools nationally in 2015, #144 among best graduate part-time MBA programs in 2014*||Tied for #80 among regional universities (West) in 2015*||N/A|
|Location||Honolulu, HI||Honolulu, HI||Honolulu, HI|
|School Type||4-year, public||4-year, private not-for-profit||4-year, private not-for-profit|
|Estimated Tuition & Fees (2013-2014)|| $9,904 in-state (undergraduate);
$27,472 out-of-state (undergraduate);
$13,116 in-state (graduate);
$30,660 out-of-state (graduate)**
| $20,180 (undergraduate),
|Marketing Degrees Levels Offered||Bachelor's, master's, and doctoral degrees||Associate, bachelor's, and master's degrees||Bachelor's degrees|
|Marketing Degrees Awarded (All Levels) in (2012-2013)||81**||3**||0**|
|Most Popular Marketing Program (2012-2013)||Bachelor of Business Administration in Marketing (81 awarded)***||Associate's degree in marketing (3 awarded)***||N/A (no degrees awarded that year)|
|Graduation Rate (in 150% of normal program time) for 2007 Entering Class||57%**||40%**||38%**|
|Noteworthy||85% of faculty hold doctoral degrees***||Diverse student population represents more than 100 cultures and countries***||Marketing students won the National Student Advertising Competition (NSAC) for district 13 in 2012***|
Sources: *U.S. News and World Report, **NCES College Navigator, ***Schools' websites.
Winner: University of Hawaii at Manoa
- According to the National Center for Education Statistics (NCES), the student-to-faculty ratio is 13:1, which is two students per teacher less than the national average for public schools
- U.S. News and World Report's rankings placed the Shidler College of Business in the top 25% of both undergraduate and graduate business programs in 2012
- Shidler College of Business has internship opportunities for undergraduate and graduate students
- 78% acceptance rate in 2011, according to NCES
The Shidler College of Business at the University of Hawaii at Manoa offers three options for students seeking a marketing degree. The Bachelor of Business Administration in Marketing is currently the most popular program in the marketing department, but the Master of Business Administration and the Doctor of Philosophy in International Marketing are also offered. Marketing students can study subjects such as marketing communications, professional selling, Internet marketing, and international marketing. In addition to having highly ranked academic programs, UHM students can join the American Marketing Association and/or Pi Sigma Epsilon (the national fraternal marketing organization).
Runner-Up #1: Hawaii Pacific University
- Executives in Residence program provides opportunities for students to work with global business leaders
- Downtown campus is located in the center of the Honolulu business district
- Meader Library holdings include a business reference collection
Hawaii Pacific University offers a Bachelor of Science in Business Administration program with eight concentrations, including marketing. This concentration aims to provide students with an understanding of the communication skills, research methods, business relations, decision-making techniques, and problem-solving skills required to work in marketing. The program can be completed in as little as three years, including a required internship. A Master of Business Administration program with a marketing concentration is also available.
Besides the standard business program offerings, Hawaii Pacific University has an associate degree program in marketing available only to students enrolled in one of the school's seven military campuses. These campuses are located on military bases throughout O'ahu Island, including the Pearl Harbor Naval Station and Hickam Air Force Base.
Runner-Up #2: Chaminade University of Honolulu
- 87% of applicants were admitted in 2012, per NCES
- Business majors participate in a senior project, which provides a collaborative real-world experience, commonly with a non-profit organization
Chaminade University is located less than four miles from downtown Honolulu, and it was founded as a Catholic school in 1955. CUH offers associate, bachelor's, and master's programs in business, including one program that offers students the chance to study integrated marketing. A Bachelor of Arts in Communication program with a specialization in integrated marketing is offered, but NCES reports that no degrees in this discipline were awarded in 2012-2013. However, the business department conferred 84 degrees that same year, including 42 master's degrees.
The B.A. in Communication program aims to prepare students for careers in marketing and advertising through an interdisciplinary curriculum, service learning opportunities, and national advertising competitions - like the NSAC. In addition, the school offers the Hogan Entrepreneurial Program, a 1- or 2-year certificate program for undergraduate and graduate students in any field. It provides internship opportunities, access to weekly business seminars, and mentors who are established local entrepreneurs.