School and Ranking Information
There are six colleges and universities for students interested in pursuing a marketing degree in the Birmingham area. Based on such considerations as rankings, degrees awarded in marketing and graduation rates, the top schools for marketing degree programs are:
- Winner: While University of Alabama (UA) in Tuscaloosa is located roughly 45 miles from Birmingham, it offers bachelor's, master's and doctoral degrees in marketing. It awarded the highest number of degrees among the profiled schools and is also ranked among national universities.
- Runner-Up #1: University of Alabama at Birmingham (UAB) ranks second place because of its location in the city in addition to its ranking as a top school. UAB students can pursue a bachelor's degree in marketing.
- Runner-Up #2: Samford University (SU) has the highest undergraduate graduation rate. It is also a top-ranked school and offers a Master of Business Administration with a marketing concentration.
School Comparison Chart
|Category||University of Alabama||University of Alabama in Birmingham||Samford University|
|Rankings||#77 in Top National Universities*, #87 in Top National Undergraduate Business Programs*, #32 in Top National Public Schools*, #58 In Top National Graduate Business Schools*, #77 in Top National Online Graduate Business Programs*||#151 in Top National Universities*, #107 in Top National Undergraduate Business Programs*, #80 in Top National Public Schools*||#4 in Top Regional Universities (South)*, #199 in Top National Undergraduate Business Programs*, #11 in Top National Best Value Schools*|
|Location||Tuscaloosa, AL (46.5 miles from Birmingham)**||Birmingham**||Birmingham**|
|School Type||4-year, public**||4-year, private, not-for-profit**||4-year, private**|
|Tuition & Fees (2012-2013)||$9,200 (undergraduate, in-state)**, $22,950 (undergraduate, out-of-state)**, $9,200 (graduate, in-state)**, $22,950 (graduate, out-of-state)**||$6,798 (undergraduate, in-state)**, $15,620 (undergraduate, out-of-state)**||$25,150 (undergraduate)**|
|Marketing Degree Levels Offered||Bachelor's, master's and doctoral degrees**||Bachelor's degrees**||Bachelor's degrees**, Master of Business Administrtion with a major in marketing***|
|Marketing Degrees Awarded (All Levels) in (2011-2012)||242**||46**||11**|
|Most Popular Marketing Program (2011-2012)||Bachelor's in Marketing/Management (217 awarded)**||Bachelor's in Marketing/Management (46 awarded)**||Bachelor of Business Administration with a major in marketing (11 awarded)**|
|Undergraduate Graduation Rate (in 150% of normal program time) for 2005 Entering Class||66%**||45%**||70%**|
|Noteworthy||UA's Culverhouse College of Commerce has been continuously accredited by The Association to Advance Collegiate Schools of Business (AACSB) since 1929||UAB School of Business located in the largest business community in the state||Business school named for Harry B. Brock, Jr, member of Alabama Academy of Honor and Alabama Business hall of Fame|
Sources: *U.S. News & World Report, **NCES College Navigator, ***Samford University
Winner: University of Alabama
- At Culverhouse College of Commerce, all professors hold a Ph.D.
- All master's degree students serve an internship
- Doctoral program only admits three students per year
At the Department of Marketing and Management at UA's Culverhouse College of Commerce, students have the opportunity to earn a bachelor's degree with a major in management or marketing. Services marketing is one of seven specializations offered in the bachelor's degree program. Qualified juniors and seniors may be able to complete a paid, for-credit internship.
The University's Manderson Graduate School of Business awards master's degrees and doctorates. A 30 credit-hour program leading to a Master of Science in Marketing includes a mandatory 6-credit hour internship. The nine month course can be completed in two semesters. Concentrations are offered in marketing management, professional sales and marketing analysis.
The Ph.D. program has graduated only 140 students since its inception in 1962 through 2012. The school admits only three students to the program each year. Most graduates go into academia, teaching or conducting research at a postsecondary institution. In general, students obtain a tenure-track assistant professorship during their fourth year in the program.
Runner-Up #1: University of Alabama at Birmingham
- Students must complete one course in international business
- School of Business holds dual accreditation
- Five $500 marketing scholarships are available
The School of Business at the University of Alabama in Birmingham holds AACSB accreditation in business and accounting at both the bachelor's and master's degree levels. The school's Department of Marketing, Industrial Distribution and Economics offers a program leading to a Bachelor of Science in Marketing. Students may choose to specialize in marketing management, professional sales management, retail marketing management and social media marketing. All students must complete one course in international business. Marketing majors must also complete a capstone course that deals with the problems of marketing management. The course focuses on the planning, initialization, monitoring and control of various marketing-related operations in an individual business.
Participation in the UAB chapter of the American Marketing Association can prove help students become more fully familiar with the field get them involved in relevant activities outside the classroom. In addition, students may qualify to complete a 3-credit hour internship in marketing. Internships must last for at least 12 weeks and consist of 150 hours of work.
Runner-Up #2: Samford University
- School of Business offered first part-time MBA program in Alabama
- In 2010, U.S. Association for Small Business and Entrepreneurship named the Brock School of Business the best new entrepreneurship program in the nation.
Students at the Harry B. Brock , Jr. School of Business at Samford University can earn a Bachelor of Business Administration with a major in marketing. Marketing is one of six majors available in the bachelor's degree program. The 129-credit hour program can include an internship, which marketing majors can select as their one required business elective course. The program prepares students for a career in such areas as sports marketing, public relations, advertising, sales and market research. Recent undergraduate exercises have included market research projects for associations such as the Birmingham Health Action partnership and Ronald McDonald House.
The university is working on the construction of a new building to house the School of Business. Among the features of the new facility will be a student business incubator, an investment trading room and two computer teaching labs.
The school also offers a graduate program leading to an MBA in marketing. Depending on previously completed business courses, students are required to complete 36-45 credit hours of core courses in business. They can concentrate in marketing by completing an additional three courses from a list of five possible marketing elective courses.