School and Ranking Information
The Cincinnati area is home to several public and private universities with diverse marketing programs. Based on factors such as student-to-teacher ratio, available degree options and college rankings, the following school is considered the best for marketing majors.
- Winner: The University of Cincinnati has multiple degree options for students interested in pursuing a marketing career. Through the university's College of Business, students can complete a Bachelor of Business Administration with a marketing major, a Master of Science in Marketing or a Doctor of Philosophy (Ph.D.) in Marketing.
School Info Chart
|Category||University of Cincinnati|
|Rankings||U.S. News & World Report ranked the Lindner Online MBA as tied for #66 in the nation in 2015**|
|School Type||4-year, public|
|Undergraduate Tuition & Fees (2013-2014)||$10,784 (in-state); $25,816 (out-of-state)*|
|Marketing Degrees Offered||Bachelor's, Graduate Certificate, Master's, Ph.D.|
|Marketing Degrees Awarded (all levels) in 2012-2013||248*|
|Most Popular Marketing Degree Level in 2012-2013||Bachelor's (203 awarded)*|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2007 Entering Class||58%*|
|Noteworthy||Lindner College of Business is accredited by the Association to Advance Collegiate Schools of Business|
Sources: *NCES College Navigator, **U.S. News & World Report
University of Cincinnati
- Networking opportunities with eight local Fortune 500 companies
- Top-25 research university
- Plentiful co-operative education and internship opportunities
The University of Cincinnati offers more than 300 degree programs. In 2014, Princeton Review ranked the College of Business as one of the 295 best in the country. More than 2,000 business students can choose from seven distinct degree programs at the undergraduate and graduate levels, each of which include unique specialization opportunities. The school is accredited by the Association to Advance Collegiate Schools of Business, an internationally recognized standard among business schools.
All students pursuing a BBA with a marketing major are required to complete the BBA junior core courses in subjects like business analysis, business writing, global business, operations management, business finance and marketing management. Students entering the M.S. in Marketing program are required to have completed courses in subjects like financial accounting, economics, statistics and information systems. The program includes 24 credit hours of required courses in subjects like research, marketing strategy, consumer behavior and international marketing. The Ph.D. program is designed to prepare students for careers in marketing research or teaching at the professorial level. The program focuses largely on independent study of subjects like advertising, sales, experimental mathematical statistics, ethics, supply chain control and marketing strategy.