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Top Schools for Business Marketing

Read about programs in business marketing, which cover the techniques used to brand companies or sell products and services. Learn about the degree options at four top universities, and find a list of other schools in the U.S. that offer programs in business marketing.

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Business marketing programs are available at many top schools across the country. Programs are available at the undergraduate and graduate degree levels.

Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

School Overviews

Top schools offering programs in business marketing include Northwestern University, Duke University, the University of California in Berkeley and the University of Pennsylvania, an Ivy League institution. All four universities offer high-ranking Master of Business Administration in Marketing programs; students can also earn a Doctor of Philosophy in the same field of study. A high-ranking undergraduate marketing program is available at the University of Pennsylvania. These schools were highly ranked by U.S. News & World Report.

Northwestern University in Evanston, IL

School Highlight: Northwestern's marketing department has been an influential leader in the fields of retailing, business marketing research, advertising, sales management, and marketing channels since the 1940s, when many of these disciplines were still in their infancies.

Northwestern University is a private school that ranked tied at 12th among national universities in 2017, according to U.S. News & World Report. Additionally, the university's Master of Business Administration (MBA) in Marketing program, offered through the Marketing Department at the Kellogg School of Management, ranks first in the country.

MBA students can also pursue a graduate program in marketing management. While the marketing program provides students with a broad understanding of the field and can help them prepare for a variety of related careers, aspiring professionals in the marketing management program are trained more formally in the use of key marketing concepts. Students who wish to teach and conduct research can apply to the Doctor of Philosophy (Ph.D.) in Marketing program.

University of Pennsylvania in Philadelphia, PA

School Highlight: A number of major corporations (such as Frito-Lay and Shell Oil) have made use of the University of Pennsylvania's Wharton Marketing department's research, including new models to improve sales forecasting, customer relation management, branding, consumer psychology and the analysis of emerging markets.

One of eight Ivy League schools, the University of Pennsylvania is tied for eighth overall on U.S. News & World Report's list of national universities in 2017. The university also placed first and second respectively for its undergraduate business and MBA marketing programs, as designated by U.S. News & World Report for the same year. The university's Wharton School houses the Marketing Department, where undergraduates can earn a Bachelor of Science (B.S.) in Marketing; graduate programs include an MBA and a Ph.D. in Marketing.

University of California - Berkeley

School Highlight: Berkeley's Haas School of Business features highly accomplished faculty, including Professor Ming Hsu (a Beckman fellow from 2006-2008) and Professor Miguel Villas-Boas (an award-winning expert in marketing science).

In 2017, U.S. News & World Report ranked the University of California in Berkeley ninth for its graduate MBA in Marketing program, available through the Haas School of Business. It is also ranked as having the nation's best part-time MBA program. Graduate programs also include a Ph.D. in Marketing. A Professional Certificate in Marketing is available through the university's continuing education division.

Duke University in Durham, NC

School Highlight: Duke offers cross-continent, global and weekend MBAs.

In 2017, U.S. News & World Report ranked Duke University tied for sixth for its graduate MBA in Marketing program. The school was also tied as twelfth on the list of best business schools. The school offers master's and doctoral degree programs in marketing. Master's degree programs typically take ten months to complete. Ph.D. students may get research assistantships.

Top Business Marketing Schools

Other top schools for business marketing include:

  • Located in Bloomington, IN, Indiana University's Albert Haring Symposium affords doctoral business students a forum for their research.
  • Located in Stanford, CA, Stanford University's Ph.D. program offers tracks in behavioral and quantitative marketing.
  • The University of Michigan in Ann Arbor, MI, offers a Bachelor of Business Administration (BBA) and MBA Marketing Clubs.
  • The University of North Carolina in Chapel Hill, NC offers an emphasis on one-on-one collaboration between Ph.D. marketing students and faculty member.
  • Located in Austin, TX, University of Texas at Austin's Center for Customer Insight and Marketing Solutions brings students and teachers together with industry members.
  • The University of Wisconsin in Madison, WI, houses the A.C. Nielsen Center for Marketing Research and Center for Brand and Product Management.

Students looking for a business marketing program at one of the nation's top schools have a variety of options and resources, which include program formats, tracks, student clubs and assistantships.

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