The field of fashion merchandising involves the marketing of apparel. Students can find undergraduate degree programs in this field.
The four schools profiled below include a state university located in the heart of New York City's garment district, a high-ranking, historically black college, a community college and a postsecondary institution specializing in public research. All of these schools offer wide-ranging programs that allow students to engage in in-depth studies of both fashion design and apparel marketing.
Howard University in Washington, D.C.
|School Highlight: The Division of Fine Arts at Howard University presides over a prestigious history, a dedicated faculty, and an illuminated alumni internationally recognized for their artist achievements.|
Howard University offers a B.F.A. in Design with a concentration in Fashion Design. Students will study an overview of the fashion industry, as well as design, production, branding and sustainability.
University of North Texas in Denton, TX
|School Highlight: The university's Merchandising, Hospitality and Tourism department offers undergraduate and graduate courses in merchandising, as well as resources for career opportunities.|
UNT's College of Merchandising, Hospitality and Tourism offers a Bachelor of Science (B.S.) in Merchandising. The program teaches students who are interested in fashion, retail and home furnishings, about how to plan, develop and present the sales of clothing and home furnishings. Merchandising strategies will also be critiqued and analyzed. An M.S. in Merchandising is offered, online and as a graduate certificate, in addition to Merchandising and Digital Retailing Career Opportunities for registered students.
Fashion Institute of Technology in New York, NY
|School Highlight: Fashion students at this institute will study fashion marketing, planning, product development, as well as fashion management, as they enhance their skills which will eventually be necessary in a global retail and management environment.|
FIT's fashion merchandising management programs can lead to an Associate of Applied Science and a Bachelor of Science, with the latter program offering international study and internship opportunities in London, Paris and Florence, among other locations. FIT's Merchandising Society operates a boutique, where students can gain hands-on merchandising experience and visit businesses in the retail industry.
CUNY New York City College of Technology in Brooklyn, NY
|School Highlight: This school offers a program in fashion marketing.|
At CUNY New York City College of Technology, students can earn an Associate of Applied Science in Fashion Marketing. This program includes studies in core business principles, marketing and the social and psychological factors that influence style trends. Graduates have found work at top retailers, including Bloomingdale's, Saks, Macy's and Victoria's Secret.
Top Fashion Merchandising Schools
Here is another school with a strong program in the field of fashion merchandising:
- Harding University in Searcy, AR, offers a Bachelor of Science in Fashion Merchandising degree program.
- Mars Hill University in Mars Hill, NC, offers a major in apparel and interior merchandising leading to a Bachelor of Science.
- Mercyhurst University in Erie, PA, gives students of its BS in Fashion Merchandising program study abroad in NYC, Milan, Paris and London.
For students who are interested in fashion merchandising, there are colleges and universities around the country that provide excellent educational opportunities in the field.