In general, marketing management programs teach students to create, advertise, and deliver goods and services to customers. They are typically offered through university business schools and can lead to an undergraduate or graduate degree or certificate in marketing management. Four of the nation's top schools for marketing management include Emory University, the University of North Carolina, the University of Wisconsin, and Syracuse University. Each of these schools offers a graduate marketing program, and all were nationally ranked in the most recent rankings of U.S. News & World Report, Washington Monthly, and/or Bloomberg Businessweek.
Emory University in Atlanta, GA
Emory University's Goizueta Business School ranked 27th on Bloomberg Businessweek's list of best business schools for 2018. Emory University offers both undergraduate and graduate degrees. Marketing students can become involved in fieldwork and solve problems for outside businesses. They can also choose from electives in sales and business development, consumer behavior, non-profit marketing, and brand management. The university also offers the Marketing Analytics Center, or EmoryMAC. Features include an annual marketing analytics conference, where executives, faculty, and students convene to apply marketing theories to practical situations.
University of North Carolina at Chapel Hill
In 2020, U.S. News & World Report ranked the University of North Carolina at Chapel Hill (UNC) at 7th on its list of the best undergraduate marketing programs. In 2019, the University of North Carolina placed 22nd on Washington Monthly's list of top national universities. UNC's Kenan-Flagler Business School offers an emphasis in marketing. Students learn through case studies and small-group experiences. MBA programs allow students to focus on customer management, product management, marketing strategy, and marketing analysis. Undergraduate students may choose to pursue a marketing management emphasis within the business undergraduate degree.
University of Wisconsin in Madison
The University of Wisconsin in Madison (UW - Madison) was ranked 9th for its undergraduate marketing program in 2020, according to U.S. News & World Report. The University of Wisconsin was ranked at 13th on the U.S. News & World Report list of the top public schools in the United States. The school offers degree and research opportunities through the A.C. Nielsen Center for Marketing Research and the Center for Brand and Product Management. The center aims to teach students marketing principles and discover new ways to disseminate material through research. Business students also have access to over 70 business-related clubs and organizations, including the Graduate Marketing Network.
Syracuse University in Syracuse, NY
Syracuse University offers both undergraduate- and graduate-level programs in marketing management. At the undergraduate level, students can earn a bachelor's degree in marketing management, which includes courses in marketing research, sales management, new product management, brand management, and marketing communications. The school also offers an MBA program with a specialization in marketing management. Another relevant degree option is a Ph.D. in Marketing program in which students have the chance to conduct advanced dissertation research in particular topics within the field, including management related subjects such as retail labeling, first mover advantages, and bundle pricing. For 2020, Syracuse was ranked tied at #54 among national universities by U.S. News & World Report.
Top Schools for Marketing Management
Now let's look at a few more excellent schools that offer education in marketing management.
|University of Washington||Offers a certificate program in marketing management that offers courses in the evenings in order to meet the needs of working professionals||Seattle, WA|
|Northwestern University||Kellogg School of Business was ranked tied at #6 by U.S. News & World Report for 2020, and the marketing specialty was ranked #1 in the country||Evanston, IL|
|Pace University||The Bachelor of Business Administration (BBA) in Global Marketing Management emphasizes international commerce||New York, NY|
|North Carolina State University||Consumer Innovation Consortium (CIC) facilitates research relationships and networking opportunities between business students and industry leaders||Raleigh, NC|
|University of Chicago||One out of every five students at the Booth School of Business choose a concentration in marketing management||Chicago, IL|
|Harvard University||Offers an open enrollment graduate certificate in marketing management||Cambridge, MA|
|CUNY Bernard M Baruch College||Marketing management majors can choose between five specialization tracks, and they may choose a minor in international business||New York, NY|
There are many well-regarded colleges and universities around the country that offer programs in marketing management. Associate's, bachelor's, master's, and doctoral degrees are all available, and some schools also provide training through certificate programs.