Top Schools for Marketing Research

Learn about degree programs in marketing research, through which students learn how to collect and review statistical data about new and existing products. Read summaries of three noteworthy programs, as well as an overview of other schools in the U.S. that offer studies in marketing research.

Programs in marketing research can be found at the graduate level and lead to a master's degree or a specialized Master of Business Administration (MBA).

School Overview

Profiled below are three noteworthy schools with educational offerings in this field, all of which were nationally ranked by U.S. News & World Report for 2017. Once enrolled, students find out how to analyze competitors, prices, sales and marketing methods; individual schools may also offer internships and real-life marketing research projects.

Michigan State University in East Lansing, MI

School Highlight: Some of the faculty at MSU's Eli Broad College of Business have won the Withrow Emerging Scholar Award.

The school offers a Master of Science in Marketing Research, a 1-year program that includes an internship. Students in the program study customer-driven strategies, technology, analysis and research strategy. The school was ranked #82 among national universities by U.S. News & World Report for 2017.

University of Georgia in Athens, GA

School Highlight: The Master of Marketing Research program holds partnerships with various corporations, which is beneficial for the purposes and careers of students and graduates, alike.

Graduate students at this school can pursue a Master of Marketing Research through the Terry College of Business. The program is 12 months long and covers topics in marketing research theory and technology. For 2017, the school was ranked #56 among national universities by U.S. News & World Report.

Hofstra University in Hempstead, NY

School Highlight: Students in the Master of Science in Marketing Research program participate in residency workshops.

The MS in Marketing Research program at Hofstra University can be completed on a full-time or part-time basis. Included in the curriculum are residency workshops through the Zarb School of Business, which include training in and demonstrate proficiency in business calculus, statistics, information technology, communications and library information resources. Prior to graduation, students write a thesis in marketing research. The school was ranked #133 among national universities for 2017 by U.S. News & World Report.

Top Marketing Research Schools

  • Northwestern University in Evanston, IL, was ranked the best graduate marketing program at a business school by U.S. News & World Report for 2017.
  • At the University of California - Berkeley, faculty research interests include consumer research and quantitative behavioral modeling.
  • The University of Texas at Arlington offers undergraduate and graduate degrees in marketing.

Students who are interested in marketing research can find master's-level programs at nationally ranked universities. Important considerations for marketing research students may include availability of internships within these programs or faculty-led research opportunities.

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