Bachelor's degree programs in fields related to merchandising, marketing, sales and distribution can be found at several colleges and universities. These subjects are often offered as concentrations within broader business programs.
Marketers organize promotions or advertising campaigns to target certain consumer groups. With research, marketers can ensure the product fills a consumer need and then develop a successful sales plan. Distributors ensure that products reach other businesses for resale or reach the customers directly. After all this planning and distribution, merchandising and sales professionals sell the products to consumers or persuade other companies to carry their company's products. For those who are interested in any of these jobs, the educational requirements differ depending on the position and the industry. Many employers prefer those with some type of formal education, such as a bachelor's degree.
Profiled below are noteworthy schools with educational offerings in these fields. Each school was regionally or nationally ranked by U.S. News & World Report for 2017.
Baylor University in Waco, TX
|School Highlight: This private Christian university has a long-standing tradition, founded in 1845.|
Baylor offers bachelor's degree programs in marketing with concentrations in sales management, retail management, advertising, non-profit, brand engagement and promotion. Marketing degrees will provide graduates with a foundation for many different career options. Study abroad programs are also available in addition to student exchange programs. The school was tied at #71 among national universities by U.S. News & World Report for 2017.
St. Joseph's University in Philadelphia, PA
|School Highlight: This institution is tied at #11 in the category of regional universities (North) by U.S. News & World Report for 2017.|
For marketing majors, courses entail studying consumer behavior, marketing research and marketing strategy. Upper echelon curricula provide students with the knowledge of ethics, foreign affairs and budgeting. Graduates of the university's marketing department have found employment in sales, consumer products, finance, communications, entertainment and health. Examples of employers who've hired St. Joseph's marketing grads include Urban Outfitters, Morgan Stanley and Comcast.
Western Carolina University in Cullowhee, NC
|School Highlight: This public college provides one-on-one interaction with faculty members.|
Western Carolina University's College of Business offers marketing students the chance to learn at the Center for Professional Selling and the Center for Entrepreneurship and Innovation. The Center for Professional Selling and Marketing prepares students for careers in professional sales and sales management. Marketing degrees are offered as a Bachelor of Science or a Bachelor of Arts. The school was tied at #37 among regional universities in the South for 2017 by U.S. News & World Report.
For students who want training in merchandising, marketing, sales and/or distribution, there are well-regarded schools with relevant educational offerings in these topics.