Video Store Manager: Job Duties, Requirements and Salary Info

Sep 27, 2019

Video store managers have little educational requirements, though employers may prefer those with a degree. Most learn through on-the-job training. Video store managers must posses good communications and management skills, and must be knowledgable about movies.

Essential Information

Video store managers oversee the retail floor, train associates, schedule shifts, and promote the store's video products. Those who work for a video retail corporation must ensure all employees adhere to corporate policies and practices, as well as incorporate incentives to motivate their staff. Becoming a video store manager requires no formal education but may include on-site training.

Education Requirements None
Projected Job Growth (2018-2028)* -2% for first-line supervisors of retail sales workers
Average Salary (2018)* $45,080 annually for first-line supervisors of retail sales workers

Source: *U.S. Bureau of Labor Statistics

Video Store Manager: Job Duties, Requirements and Salary Info

Job Duties

Video store managers are responsible for creating a successful store and maintaining performance ratings. They interview and hire sales associates, train staff members, and supervise daily activities. Some delegate duties to assistant managers, especially for larger stores.

To increase sales in a competitive market, video store managers often run promotional campaigns. Sometimes these campaigns are created by the store chain's corporate offices, if applicable. Occasionally managers can create and run their own campaigns. This involves a marketing plan and the training of employees to execute it.

Most of the larger video retailers require that video store managers continually motivate sales associates through incentive programs. Some managers have the freedom to construct their own programs. Many companies do have a structured incentive program that must be understood and implemented.

Whether working for a larger organization or an individual store, video store managers handle the daily financial accounting of the store. They file reports concerning work hours of employees, chart overall sales, and detail operational costs. They're also responsible ensuring daily receipts are deposited at financial institutions and that there's enough cash on hand each day to conduct transactions.

Skills and Education Requirements

According to the U.S. Bureau of Labor Statistics (BLS), video store managers are included in the larger category of store managers/supervisors of retail sales workers ( While most store managers hold a degree, it is generally not required for a video store manager because sufficient store experience and on-site training may provide the skills and experience needed.

Many retailers do prefer that video store managers have a decent knowledge of movies to meet with customer needs. Job postings on in October 2013 stated that sales managers need strong communication skills to direct employees and to talk with customers. Video store managers should be open to learning new skills since many employers require that managers attend frequent leadership training seminars.

Salary Information

Salary information for a video store manager is unavailable but comparisons can be made. In 2018, the BLS reported that supervisors of retail sales workers earned an annual mean salary of $45,080. According to BLS, this career field is projected to decrease 2% from 2018-2028.

Video store managers supervise store personnel and are responsible for all aspects of the store operation. The mean salary for this position is about $45,000 per year. The job growth outlook is poor.

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