Web Content Manager: Job Description and Requirements

Sep 28, 2019

A web content manager is responsible for overseeing the content that appears on a website. They often manage a team of content producers and assign projects and tasks to employees. Many web content managers also keep track of a website's traffic statistics and search engine rankings.

Essential Information

Web content managers typically oversee the content presented on websites. They may also monitor website traffic, make sure the website is working properly and respond to website feedback. A career in this field usually requires education and experience in a computer-related field. In addition, employers may require knowledge of website development or content management systems.

A web content manager is typically responsible for the content that appears on a website. They are typically in charge of content producers, content placement and content quality. Content managers are often part of the creative team that designs and structures the website.

Required Education Undergraduate degree in computer science or related field such as marketing or communications
Other Requirements Continuing professional education to keep up with advances in technology
Certification Voluntary certification through software manufacturers and the Association for Information and Image Management (AIIM)
Projected Job Growth (2018-2028) 13%
Median Salary (2019) $57,366**

Sources: *U.S. Bureau of Labor Statistics, **PayScale.com

Job Description of a Web Content Manager


Managers also work with the site's content producers, determining the type, quality and quantity of content needed for the website. They may assign projects, edit content and manage the employees who work with the website's content. Other duties may include monitoring the site's statistics, such as user demographics, traffic flow and search engine placement.

Requirements to become a Web Content Manager

Employment requirements for content managers vary by employer, but usually it's a combination of education, computer aptitude, experience and ongoing training. Some employers will allow applicants to supplement a lack of educational qualifications for hands-on experience working in computers and the Internet.


Individuals interested in becoming a web content manager will usually need a certificate or an undergraduate degree in a computer science field. Some employers may accept a degree in a related area, such as marketing, communications or writing, as long as the applicant also has training in computer technology or content management.

Entry-level web content management positions typically require a certificate or associate's degree; although more advanced positions may require a bachelor's degree. Coursework for certificate and associate's programs generally include advanced mathematics, HTML, database management and network systems.

Bachelor's programs in computer science typically take four years to complete and provide an in-depth study of Internet technology and computer systems. Coursework may include software design, programming languages, operating systems, database security and algorithm practices.


A wide range of professional associations and content management systems (CMS) manufacturers offer certification for web content managers. Managers can earn certification in specific CMS software programs by completing training courses and passing a skills-assessment exam designed by the product's manufacturer. Professional organizations, such as the Association for Information and Image Management (AIIM), offer different types of certification in this area.

Continuing Education

Due to the fast-paced developments in the technology industry, continuing one's education with workshops, courses and professional development opportunities is required for most content managers. Software companies, schools and professional associations offer additional training in this field. AIIM has continuing education classes in areas such as content delivery, content production systems and web content trends.

Career Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) reports that the number of jobs for web developers - which includes web content managers - is expected go up much faster than average from 2018-2028 (www.bls.gov). In 2019, the of web content manager in the 90th percentile or higher earned $85,000 or more per year, whereas the bottom 10th percentile earned $38,000 or less per year, according to PayScale.com.

Most web content managers have a bachelor's degree or certificate in computer science or a field related to marketing or communications. It is also important for these professionals to participate in some form of continuing education throughout their career in order to maintain a current knowledge of new technologies.

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