Career Definition for a Web Production Specialist
Web production specialists are a specific type of desktop publisher that creates web designs and content. Web production specialists' work for media companies, technology firms, non-profit agencies, government and many other entities. Common duties of web production specialists include producing and enhancing digital imagery, consulting with teams and vendors, using computer software to create, edit and maintain web sites, performing maintenance, and identifying and solving problems.
|Education||Typically requires an associate's degree in a related field|
|Job Skills||Understanding of graphics and web design; technical and computer skills|
|Median Salary (2018)||$42,910 (desktop publishers)*|
|Job Outlook (2016-2016)||Decline of 14%*|
Source: *U.S. Bureau of Labor Statistics
The precise education requirements for a career in web production vary with the demands of each position and employer. Generally, you'll need a minimum of an associate's degree in a field like graphic design or communications. Common courses in a 2-year associate's degree or 4-year bachelor's degree program that will help prepare you for a career as a web production specialist include graphic design, typography, web communications, web graphics, color theory and cascading style sheets.
Web production specialists need to have a strong aesthetic taste to succeed. They also must have strong technical and computer skills. A thorough understanding of common graphic and web design applications is necessary.
Economic and Employment Outlook
The U.S. Bureau of Labor Statistics (BLS) projects that employment for desktop publishers will decline 14% from 2016-2026. Median annual income for this field in 2018 was $42,910.
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A couple of careers that involve skills similar to those of web production specialists are discussed below.
Performing much of the same website work as a web production specialist, a graphic designer creates the layout and design of printed work such as newsletters, brochures, logos and other marketing items. Working with writers and art directors, graphic designers utilize color, font and other art elements to create projects that communicate a desired message. To work in this profession, a bachelor's degree in graphic design is required and many employers will want to see a professional portfolio. Between 2016 and 2026, the BLS predicts slower than average growth of 4% for this field. Based on BLS figures from May of 2018, graphic designers earned a median annual salary of $50,370.
For those who want more responsibilities in the creation and maintenance of websites, becoming a web developer should be considered. Web developers plan what type of site is needed, create the programming code, add content such as graphics and videos, work out bugs and monitor traffic to the site. Depending on the complexity of the work, an associate or bachelor's degree in web design, computer programming or a related field may be required by employers. According to the BLS, a 15% increase in job opportunities for web developers is projected during the 2016-2026 decade, resulting in 24,400 new jobs. As reported by the BLS in 2018, these professionals received a median income of $69,430.