A website coordinator administers a company's website by keeping content and design current. Coordinators who have experience with design software, as well as in marketing, design and communications, are often sought out by employers. Although not a requirement, a degree in web design, communications, or journalism might be useful when seeking employment.
A website coordinator, sometimes called a website administrator or a webmaster, works to maintain a cohesive design for a company's website and increase its online marketing presence. Successful coordinators need a thorough knowledge of website design practices and should keep up with trends in marketing, including social networking strategies. Employers often look for someone with experience in marketing, design or communications, and the candidates must be proficient in using design software. While not always required, an undergraduate degree in journalism, Web design or communication can be useful.
|Required Education||High school diploma or GED; associate's or bachelor's degree in a relevant field may be preferred by some employers|
|Other Requirements||Experience in marketing, design and communications; knowledge of Web design software|
|Projected Job Growth||27% for all Web developers from 2014-2024*|
|Median Salary||$52,791 (2016)**|
Sources: * U.S. Bureau of Labor Statistics (BLS), **PayScale.com.
A website coordinator works as an administrator to a company's websites, managing content, maintaining Web design and answering consultation questions. Most work 40-hour work weeks during regular business hours, though some hold contract positions and make their own hours. Good attention to detail, creativity and knowledge of information technology are all highly sought-after qualities in a website coordinator.
A website coordinator is in charge of publishing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to potential customers. They must have knowledge of search engine analytics to maximize traffic to websites. Website coordinators should be familiar with publishing and design software in order to maintain client websites. They must also have strong communication skills and an up-to-date awareness of marketing techniques.
To qualify for most positions, those interested in becoming website coordinators need to gain experience in marketing, communications and design. Though not required, an associate's or bachelor's degree in a related field, such as journalism, Web design or communications, can help increase employability and provide a solid background in technical skills. Courses could include communication studies, psychology, computer programming and sociology.
Salary Information and Advancement Opportunities
Most website coordinators can advance with experience to a more managerial position, depending on their employer. For example, a website coordinator can advance to an editorial position in which they manage other Web coordinators. According to PayScale.com, the national median salary of a website coordinator as of 2016 was $52,791. Those interested in the technical side of websites might pursue additional education in software design and database management in order to become Web developers.
Website coordinators update and publish content on a company's website, making sure to always adhere to that site's style and theme. Increasing traffic is another important responsibility in this position, so website coordinators need to have a solid grasp of search engine analytics. Postsecondary education in a similar field may be required by some employers.