Courses for those wishing to enter the field of wedding planning are usually offered as part of certificate programs in wedding, event or meeting planning. These programs may cover topics such as planning strategies, budgets, wedding trends and more. Graduates may seek employment with established wedding planning businesses or choose to start their own businesses.
Some common concepts taught during the courses include:
- Designing and planning different types of events and meetings
- Creating and using web-based resources
- Minimizing risks
- Developing and managing budgets
- Understanding meeting-related contracts
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List of Common Courses
Event Planning Introduction Course
This course looks at the planning and organization of an event, such as a large business meeting, and the role of the individual who is responsible for putting it together. Students learn basic concepts of meeting management, including how to set an agenda. Individuals review a step-by-step plan for organizing a function that focuses on program delivery, location selection, event themes, and other topics.
Wedding Planning Course
Students learn how to professionally organize weddings as a business or for personal enjoyment. This course looks at the event timeline and budget management, as well as the use and understanding of fashion, styles, color and ambiance to enhance the event. Individuals gain experience in directing and consulting with clients regarding personal choices in decoration, music, catering, program, entertainment and other areas. They also learn to work diligently with vendors to ensure product and service delivery, negotiate contracts and resolve issues.
Negotiations, Contracts and Vendors Course
Event planning requires skills in ensuring services are delivered on time and on budget. This course covers the negotiation of services and contracts, and the settlement of disagreements in the performance of a contract. Students learn the usefulness of requests for proposals in hiring appropriate services. They learn how to assess risk in an event and to ensure liabilities are covered. Students also learn negotiation techniques, including leveraging, to get the best deal possible.
Site Venue Course
In this course, participants learn about the importance of the site selection in the success of an event, with a focus on convention centers, hotels, conference centers and other sites available for event rental. Individuals learn about hotel operations, including convention services, catering, room setup, reservations, lodging and other services. Students learn how to identify potential issues and ensure event needs are met through a tour of facilities. They learn how to utilize available resources, such as convention and visitors bureaus, to partner in events that are beneficial to the community.
Marketing an Event Course
Students learn how to efficiently promote an event to reach and attract target audiences. This course examines the key issues needed to gauge client interest and to use this information as part of a successful marketing plan. Topics discussed include direct mail options, online marketing, and other media. Individuals learn how utilizing databases and spreadsheets in the planning process can focus marketing efforts. Return on investment is also another major topic discussed.
Management of Food, Beverage and Catering Course
Individuals learn how to put together the appropriate catering theme, menu and service for an event. This course explores the specific types of food usually available at large events and the best foods to serve to different crowds of people. Students learn how the service style can affect the ambiance of an event. They learn techniques on how to maximize budgets and manage costs, as well as how to communicate effectively with catering staff.