What Can You Do With a Masters in Sports Management?

Jul 25, 2018

Sports are big business in the United States, serving as prime entertainment and a large revenue generator that takes the expertise of managers, executives, and other personnel to operate successfully. Many of these positions require an advanced degree. Graduates with a master's in sport management may enter marketing, management, or public relations. View article »

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  • 0:03 Sports Management Jobs
  • 0:50 Sports Agent
  • 1:27 Sports Marketer
  • 1:58 Venue and Stadium Manager
  • 2:34 Sports Management Programs

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Video Transcript

Sports Management Jobs

A master's degree in sports management opens up a number of career options in the lucrative world of athletics. Becoming a sports agent, sports marketer, or stadium manager are just a few examples of the jobs that make use of the skills honed during the master's program. Let's take a closer look at some of these career options and what sports management graduate programs typically entail.

Career options in sports management are very diverse and can be quite lucrative as professional athletics is one of the most financially successful American industries. According to the Princeton Review, a master's degree in sports management may lead to careers as managers, agents, publicists, sports retailers, distributors, marketers, or facilities managers.

Sports Agent

A sports agent represents athletes in any type of sport. In fact, recruitment of both athletes new to professional sports and established stars is the largest aspect of this occupation. Being successful means performing thorough research on athletes and signing them through referrals or even cold calls. Public relations for clients is also a vital role for sports agents. This may include arranging press releases, public appearances, and press conferences. Additional duties can include performing contract negotiations, handling media communications, and recruiting management.

Sports Marketer

A graduate with a master's degree in sports management may also find work as a sports marketer. Sports marketers help professional and amateur sports teams build their brands and develop new revenue streams. They may also be involved in enhancing ticket sales, maintaining facilities, and providing customer service. Within the broad field of sports marketing, possible job titles can include marketing representative, public relations assistant, account coordinator, or event coordinator.

Venue and Stadium Manager

Graduates with a master's degree in sports management are prepared to manage stadiums and venues. A stadium manager oversees the daily operations of a stadium. These managers focus on finances, maintenance, and business administration. They may also oversee repairs and new construction projects for the facility. Many stadiums are used by baseball and football teams. When the stadium is not being used by the teams, a stadium manager promotes concerts and special events to ensure a steady stream of income for the facility. Stadium managers might also be referred to as arena managers or stadium operations executives.

Sports Management Programs

It's clear that sports management is an interdisciplinary field. A master's degree in sports management helps students learn needed skills in business administration, economics, finance, law, psychology, and marketing.

Master's-level degrees in the field can be earned through on-campus and online programs. Internships may be offered as part of these graduate programs, and students can expect to complete coursework in sports management and operations, legal issues, sports marketing, sponsorships, sports event planning, and facilities management.

A master's degree is a great way to earn a career opportunity in the booming world of professional sports. Whether it's a sport agent who negotiates and promotes their clients or stadium managers who oversee the daily operations of venues, there are multiple options for those with a master's degree in sports management.

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