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What Is Content Design?

Dec 20, 2010

Content design can be used in print work; however, the term generally refers to content on the Internet. Content designers work in many industries, and are responsible for the organization and layout of web content.

Individuals who are interested in content design for websites can find undergraduate and graduate degree programs that can help them prepare for work in the many industries in which content design can benefit websites.

Content Design: What Is It?

Content design typically refers to the practice of developing front-end website elements. Content designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors. Web content designers utilize graphic arts concepts such as color, size and space to design appealing and functional web pages. Examples of content include:

  • Text
  • Static graphics
  • Animated graphics
  • Sound
  • Page layout

What Types of Websites Benefit From Content Design?

Content design is beneficial for nearly all websites, from e-commerce to social networking sites to blogs and online magazines, because poorly designed content can turn visitors away. Here are some of the ways that content designers improve the quality of websites:

  • Breakup big blocks of text so they can be easier to read
  • Make sure graphics match words
  • Create interactive features, like online shopping carts
  • Make the website easier to navigate

Find schools that offer these popular programs

  • Creative Writing, General
  • Writing

How Can I Learn Content Design?

Aspiring content designers can learn the skills they need for success within educational programs in web design and development. Programs are available at both the bachelor's and master's degree levels.

Bachelor's Degree Programs

In Bachelor of Science (BS) in Web Design and Development programs, students improve their computer and business skills, and learn how to apply them to the development of websites, including the front-end development aspects of content design. Possible course topics include:

  • Web media
  • Networking fundamentals
  • Website usability
  • Client side scripting
  • Retail internet business

Master's Degree Programs

Master of Science (MS) programs in web design and development provide education in advanced information technology topics related to content design. Some topics included in the curriculum may include:

  • Web site construction
  • Website interface design
  • Technical communication
  • Website optimization

What Careers Are Available for Content Designers?

Content design can be a part of many jobs. Careers that may involve content design include:

  • Web designer
  • Web developer
  • Content writer
  • Editor
  • Manager
  • Programmer
  • Server administrator

They accomplish content design tasks using a variety of methods, including content management systems, marketing strategies and Internet programming languages such as HTML, CSS and JavaScript.

According to PayScale.com, the most popular industries for Web content managers in 2017 included:

  • Health care
  • Financial services
  • Education
  • Marketing, advertising and media management
  • Publishing

Content design generally refers to front-end web development, so it can be helpful for aspiring content designers to earn a BS or MS in the field. They can find work creating websites from any types of companies and organizations.


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