Why Earn an MBA in Marketing?

Earning a Master of Business (MBA) in Marketing can be challenging, time-consuming and costly. However, an MBA is a prestigious degree that offers competitive advantages over less advanced degrees. View article »

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

94% college-bound high school students
…said it was important to communicate with colleges during the search process. (Source: Noel-Levitz 2012 trend study)

Select a school or program

View More Schools
Show Me Schools
 Replay
  • 0:00 Benefits of Earning a…
  • 0:29 Career Advancement
  • 0:59 Increased Salary
  • 1:35 Advanced Knowledge

Find the perfect school

Video Transcript

Benefits of Earning a Marketing MBA

When considering earning an MBA in Marketing, it can be helpful for individuals to evaluate how it will affect their career prospects and salary potential. Read on to find out about prospective salary ranges and see examples of course topics. The benefits of having an MBA in Marketing include the opportunity for advancement to higher positions, increased salary, and overall increased career opportunities in a variety of fields.

Career Advancement

Earning an MBA in Marketing could increase the chances of receiving a promotion. The variety of business, leadership skills and knowledge developed through an MBA program helps qualify graduates for management and executive positions. With enough relevant professional experience, MBA marketing graduates may advance to positions such as marketing managers or directors, marketing and business development managers, sales managers, and brand managers.

Increased Salary

According to PayScale.com in April 2017, the annual salaries for individuals with an MBA in Marketing ranged from $39,002 to $226,692, depending on their job title. In contrast, individuals with a BBA in Marketing had a salary range of $42,000 to $87,000 depending on their job title. Specifically, the median annual salary for marketing managers with a BBA was $87,000. Marketing directors with an MBA earned $100,733.

Advanced Knowledge

MBA in Marketing programs consist of a core of advanced business coursework, alongside marketing-specific electives. You'll be able to advance your knowledge of general business topics, like finance, corporate management, and human resources, while focusing on building your marketing skills. Marketing elective courses focus specifically on topics like consumer behavior, brand management, product management, promotion management, and strategic selling. An MBA in Marketing can serve as a foundation for career advancement, and it may also increase earning power. Many programs include electives to supplement what may have been missed in core content.


What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • Master's in Business Administration/Marketing
    • Master's in Business Administration
    • Master's in Business Administration/Management

    What is your highest level of education completed?

    • Masters of Professional Studies in Technology Management

    What is your highest level of education completed?

    • MBA - Marketing
    • MBA
    • MBA - Finance

    What is your highest level of education completed?

  • What is your highest level of education completed?

    • MBA: Marketing
    • MBA

    What is your highest level of education?

    • Master of Business Administration
    • MBA Dual Concentration in Business Mgmt & Project Mgmt
    • MBA Dual Concentration: HR & Project Mgmt.
    • MBA Dual Concentration: BS Mgmt. & HR

    What is your highest level of education?

  • What is your highest level of education?

  • What is your highest level of education completed?

    • Business Administration, MBA
    • Business Administration, MBA - Emphasis in Advanced Accounting
    • Business Administration, MBA - Emphasis in Health Care Administration
    • Business Administration, MBA - Emphasis in Leadership
    • Business Administration, MBA - Emphasis in Project Management

    What is your highest level of education completed?

    • Master of Business Administration - Marketing
    • Master of Arts in Law - Business
    • Master of Business Administration
    • Master of Business Administration - General Management
    • Master of Business Administration - Innovation Management

    What is your highest level of education completed?

Find your perfect school

What is your highest level of education?