Why Should I Major in Advertising?

Jul 25, 2018

Advertising is the art and business of enticing consumers to purchase a product or service. There are many reasons to major in advertising, including the skills one acquires, the diversity of employment opportunities and the various concentrations available.

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  • 0:04 Learn Job Skills
  • 0:45 Gain Practical Experience
  • 1:15 Get Employment Preparation
  • 2:08 Choose a Concentration
  • 2:33 Advertising Major Requirements

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Learn Job Skills

Advertising programs offer students ample opportunities to prepare for a career in this field. We'll take a look at some of the job skills, experiential learning opportunities, and employment options available to students who pursue one of these undergraduate degrees.

Graduates of an advertising degree program acquire a variety of skills that they can use in many career settings.

Skills attained may include:

  • Campaign planning and development
  • Persuasion and motivation
  • Critical thinking
  • Digital communication
  • Strategizing
  • Researching
  • Evaluating campaign success

Gain Practical Experience

Students majoring in advertising receive real-world experience. They write actual copy and develop advertising campaigns for the Internet and more traditional platforms. Most programs include an internship where students get experience working in an advertising agency or a similar organization. A school may have its own professional ad agency where students receive credit for creating projects for actual clients. Students are ready to start working once they graduate.

Get Employment Preparation

Majoring in advertising allows graduates to work for many different employers, including the government, private industry, non-profit organizations, TV, radio, or public relations agencies. Their jobs may relate to corporate and retail advertising, Internet communications, media relations, brand management, or media sales.

Possible job titles include:

  • Account executive
  • Media consultant
  • Copywriter
  • Marketing researcher
  • Media sales specialist

For graduates who are interested in working and living in a large city, a career in advertising might be the way to go. According to the U.S. Bureau of Labor Statistics, the majority of advertising sales agents and managers work in New York, Chicago, and Los Angeles.

Choose a Concentration

Advertising offers students several areas of concentration, allowing them to fulfill their career goals in areas that interest them and make use of their strengths. Students can choose a creative specialization in copywriting, branding, art direction or interactive ad design. Alternatively, management specializations include account management, public relations, and media management.

Advertising Major Requirements

It's possible to earn a Bachelor of Arts or Bachelor of Science in advertising. Regardless of their specialization, advertising majors are generally required to fulfill general education requirements and complete core courses such as:

  • Advertising design
  • Campaign management
  • Customer focus strategy
  • Creative processes
  • Media types

From there, they can take specialized electives in their concentration area. Some programs also require students to complete a final capstone project. The minimum admissions requirement for a bachelor's degree is a high school diploma, but some programs also require students to pass prerequisite courses before they are allowed to declare a major in advertising.

There are many reasons why students might choose to major in advertising, including valuable career training and specialization options.

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