Comparing Account Coordinators to Account Managers
Account coordinators and account managers work with clients in fields like advertising, public relations, and marketing to make their goals a reality by connecting them with products and services. Account managers are directly responsible for the productivity of client accounts in terms of revenue, while account coordinators are supports who fulfill a variety of administrative and customer service tasks.
|Job Title||Educational Requirements||Median Salary (2018)*||Job Growth (2016-2026)**|
|Account Coordinators||Bachelor's Degree||$38,262||9% (office and administrative support workers, all other)|
|Account Managers||Bachelor's Degree||$51,621||-3% (advertising sales agents)|
Sources: *Payscale, **U.S. Bureau of Labor Statistics
Responsibilities of Account Coordinators vs. Account Managers
In advertising and related fields, account managers are more senior-level while account coordinators are entry-level; they have very different levels of responsibility. Account coordinators generally support campaigns for clients by assisting other account team professionals and possibly the clients directly. Account managers sell marketing or advertising services on various platforms, including social media, by building and preserving relationships with clients.
Account managers have the responsibilities of upselling, renewing contracts, and being experts on company services and client brands; the success of campaigns and revenue rest largely on their shoulders. An account coordinator, however, performs ancillary duties like preparing documents, helping with mailings, and communicating with clients in a specified manner when required.
Account coordinator is an entry-level position typically in marketing, advertising, or public relations that involves assisting account teams with a wide range of supportive tasks. These tasks may include helping with media, such as researching stories about the client in various media outlets, proofreading materials, and publishing press releases. Administrative duties typically include drafting reports and answering phones. These professionals may be required to stand in for public presentations or help with projects and campaigns as needed. They also maintain client correspondence by documenting conversations.
Job responsibilities of an account coordinator include:
- Taking direction from supervisors
- Creating agendas and keeping 'minutes' for meetings
- Developing proposals for a client that include the best prices from vendors
- Tracking project deadlines
- Managing mail to and from vendors or media outlets
- Researching new marketing trends to suit a client's needs
Account managers target key clients to develop an understanding of their needs, build a working relationship, and generate sustainable long-term revenue. To do this, the managers use their extensive knowledge of the products and services offered by their company to offer these as solutions to the client's specific issues. They are responsible for meeting sales goals set by company executives and for client retention. They coordinate between the client and internal teams to manage the client's campaign through all stages of its launch.
Job responsibilities of an account manager include:
- Identifying market and data trends to inform recommendations
- Presenting products that will improve the business processes of existing clients
- Negotiating with clients on prices and contract conditions
- Working with clients to create budgets
- Allocating sales resources to focus on profitable accounts
Anyone exploring employment as an account coordinator may also consider a position as a public relations assistant as both are entry-level positions in the same or a similar field. Prospective account managers could find fulfillment in a position as a marketing manager because both help generate revenue based on client needs and market trends.