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Career Definition of an Account Development Manager
Account development managers are responsible for managing advertising accounts for their employers or clients. The advertising campaigns run by account development managers could feature across different mediums like radio, television, online, social media and print.
Account development managers work with professionals across departments like sales, finance and others in organizations to work out the logistics of advertisement campaigns. Other duties might include preparing yearly advertising plans, client interaction & support, compiling weekly/monthly reports, negotiating advertising contracts and scheduling appointments.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent communication and planning skills, creativity, analytical skills, leadership traits and an ability to take ownership, strategizing and presentation skills|
|Median Salary (2018)*||$117,130 (advertising and promotions managers)|
|Job Outlook, 2016-26*||5% (advertising and promotions managers)|
Source: *U.S. Bureau of Labor Statistics
One needs at least a bachelor's degree in a relevant field like advertising, journalism, communication or marketing to enter this career. However, some employers might seek a candidate with a master's degree or a bachelor's degree holder with a few years of experience in advertising or marketing. Preference could be given to candidates with niche backgrounds and those who have taken specialized courses in the fields of advertisement and marketing.
The managerial role requires a person to have exceptional communication, planning and leadership skills. He/she must be well versed with the technical know-how of analyzing markets and, based on the analysis, managing effective advertising campaigns. The candidate should also be good at building business relationships with customers and clients by offering dedicated support and service. Other skills desired in an account development manager might include presentation and persuasive skills, creativity, the ability to take full ownership of the task at hand, attention to detail, critical thinking and relevant technology skills.
Career Outlook and Salary
According to the U.S. Bureau of Labor Statistics (BLS), the employment opportunities for account development managers, or advertising and promotions managers, are projected to increase by 5%, which is as fast as average, between 2016 and 2026. Employment is expected to rise with the growth of industries that employ such candidates, especially related to the Internet, and an employment change of 1,700 is predicted during that same decade. A report by the BLS, in May 2018, suggested that the median annual salary for account development managers, or advertising and promotions managers, was $117,130 per year.
Here is a list of careers which have roles and duties similar to those of an account development manager. The salary and educational requirements for the related careers vary.