Comparing Account Supervisors to Account Managers
In the sales, advertising, and public relations worlds, different titles are used interchangeably across different companies. However, there are general guidelines that can help you make sense of the unique day-to-day work of account supervisors and account managers.
|Job Title||Education Requirements||Average Salary (2019)*||Job Growth (2018-2028)**|
|Account Supervisor||Bachelor's degree in liberal arts or business field||$72,666||6% (for all advertising, marketing, promotions, public relations, and sales managers)|
|Account Manager||Bachelor's degree in business or a similar field||$53,478||6% (for all advertising, marketing, promotions, public relations, and sales managers)|
Sources: *Payscale.com, **US Bureau of Labor Statistics
Responsibilities of Account Supervisors vs Account Managers
Account supervisor and account manager are titles typical of sales departments, marketing departments, and public relations firms. However, companies across various industries (from custodial services to advertising management) use these titles to describe levels of authority within their corporate hierarchy. The day-to-day activities associated with these titles vary widely across industries and individual companies. In general, account supervisors establish a vision for their company and oversee account managers. In contrast, an account manager might handle just a few client accounts.
An account supervisor connects clients and potential customers to resources within their company. They must stay up-to-date with all of the products and services offered by varied departments. They predict and meet the needs of their clients to ensure high levels of customer satisfaction. Account supervisors often work with multiple teams and can oversee account managers, so they need to have good collaboration skills and experience leading teams. They tend to work regular 8-5 hours in an office setting, though overtime could be required.
Job responsibilities of an account supervisor include:
- Developing strategies to optimize marketing efforts and increase client acquisition
- Delegating work and meeting with account managers and executives
- Communicating with clients on a regular basis
- Maintaining long-term relationships with customers and clients
- Measuring the success of an initiative or campaign
An account manager works with multiple client accounts. Like supervisors, an account manager's primary focus is to foster positive relationships with their assigned clients. They must have great interpersonal and communication skills to resolve issues with frustrated clients. They work regular hours behind a desk at the office but will likely also travel to visit with their customers.
Job responsibilities of an account manager include:
- Creating presentations about their company's products and services for potential customers
- Helping new clients understand and make use of their company's services
- Acting as a liaison between customers and the product team, making sure that client's needs are heard
- Promoting new products and services to gain more business from existing clients
Account supervisors have strong organizational and administration skills, which could also be used in a career as a national account coordinator. Account managers who want to expand their focus to a particular part of the country could consider a career as a regional sales manager. If you have the training and skill set necessary for these jobs, here are similar career options to look into: