Comparing Advertising Managers to Marketing Managers
Advertising managers and marketing managers do similar tasks within their job; however advertising managers advertise products and services while marketing managers find different markets that might need a product or service. Here you can learn about some similarities and differences between these two occupations.
|Job Title||Education Requirements||Median Salary (2016)||Job Growth (2014-2024)*|
|Advertising Manager||Bachelor's Degree||$100,810||5%|
|Marketing Manager||Bachelor's Degree||$131,180||9%|
Source: *U.S. Bureau of Labor Statistics
Responsibilities of Advertising Managers vs Marketing Managers
Advertising managers and marketing managers have the same goal which is to get others interested in different products and services for an organization. Advertising managers find ways to interest buyers in products or services. Marketing managers are responsible for determining the demand of a product or service. Both of these jobs can be stressful as they usually have a deadline to meet and spend most of their time working with top executives discussing important decisions for the organization.
Advertising managers are in charge of a group of advertising staff that work together to advertise for different organizations. They must be able to find strategies that will work to effectively communicate with others. Advertising managers must excel in creativity to find innovative ideas that will interest buyers in products and services for the organizations they are representing.
Job responsibilities of an advertising manager include:
- Advertising campaigns
- Using media to advertise
- Negotiating contracts
- Keeping advertising within budget
- Researching the market
Marketing managers estimate the demand of a product or service along with what other competitors are offering. They watch trends to see if new products and services are needed. They must have exceptional decision making skills to lead their staff. Marketing managers may have to travel to assist different organizations and businesses. In addition, marketing managers must be organized to keep track of different organizations' budgets and timeframes.
Job responsibilities of a marketing manager include:
- Maximizing an organization's profit
- Work with sales and public relations staff
- Developing new products and services
- Creating marketing plans for organizations
Becoming a sales manager might be an alternative option for those who are interested in advertising managing because they work with their sales team to sell products similar to how advertising managers find new ways to interest customers in products and services. Financial managers complete similar tasks that marketing managers perform, such as finding different strategies to stay under a budget and maximizing profits.