Career Definition of Advertising Account Coordinators
In the role of an advertising account coordinator, you may work for an advertising agency or marketing services firm and assist with advertising campaigns for local, regional, or national clients. You could work with clients from a variety of industries, such as automotive or retail, and you will work with a variety of in-house personnel, such as account executives, sales staff and the creative team.
As an advertising account coordinator, you'll need to thoroughly understand a client's products or services and what their goals are for an ad campaign. Job duties for this position may include providing input for the creation and execution of marketing plans, gathering data on ad campaigns to evaluate performance, and giving recommendations on ways to improve campaign performance. You may be tasked with tracking campaign budgets, gathering information on the competition, and ensuring that ad campaigns are in compliance with advertising laws. You could also be responsible for checking text and graphics for ads, as well as collaborating with creative personnel until ads are aired or uploaded.
|Educational Requirements||Bachelor's degree|
|Job Skills||Superior communication skills, strong technical abilities, computer literacy, and creativity|
|Average Salary (2017)*||$44,654|
A bachelor's degree is usually required to work in the role of an advertising account coordinator. You could pursue a degree in advertising, marketing, or journalism. Appropriate coursework for a career in advertising may include market research, sales, and consumer behavior.
Superior communication skills are an essential asset if you want to work as an advertising account coordinator. This is primarily a client-focused role, so you must be able to interact with a variety of people. You should have strong technical and computer literacy abilities, ranging from basic spreadsheet and word processing programs to more complicated computer programs for ad design or photo editing. You will also need a sense of creativity to interpret what clients are looking for and translate it into an effective ad campaign, which may include print, radio, or online spots.
Career Outlook and Salary
In September 2017, Glassdoor.com reported an average annual wage of $44,654 for advertising account coordinators. The U.S. Bureau of Labor Statistics (BLS) does not provide an outlook for this position, but they did note employment of public relations specialists, a related job with a similar average salary and education requirements, is expected to grow 9 percent from 2016 to 2026.
A career as an advertising account coordinator requires creativity, attention to detail and strong communication skills. Other related careers that require these skills include positions in financial management, sales and public relations.