Career Definition of an Assistant Brand Manager
Assistant brand managers combine marketing, advertising and sales skills to promote their company's products and services. Their duties can involve developing product materials and helping determine how to price or package products. They may also be involved with informing customers about the services or goods that their company offers. In some cases they may assist customers to help ensure that they receive the ideal service or product for their specific needs. In this respect, the work that an assistant brand manager does can involve sales strategies to ensure customer satisfaction.
Assistant brand managers also review information about market trends and they use that information to help inform their recommendations for business decisions. They may work closely with marketing and sales staff in their duties. They help shape the public image of their company or specific products or services through branding strategies that are used for promotional or informational purposes.
|Educational Requirements||Bachelor's degree|
|Job Skills||Communication skills, computer skills, analytical skills, self-motivated, good problem-solving skills, customer service skills, good attitude, mathematical skills, sales skills|
|Median Salary (2017)*||$57,627|
|Job Outlook (2014-2024)**||9% (for all marketing managers)|
Sources: *PayScale; **U.S. Bureau of Labor Statistics
Assistant brand managers are usually required to have a bachelor's degree. Since their work involves promoting a company or product through branding, employers may prefer applicants who have studied marketing or related fields, such as public relations. They may also benefit from taking courses in statistics, journalism and market research.
Assistant brand managers need to have strong communication skills to help effectively develop brand strategies and work with other staff effectively. They need analytical skills when reviewing data and they also need mathematical skills to reach appropriate conclusions about market trends and other implications from the data they review. Good customer service skills are important since assistant brand managers perform many of their duties with customers specifically in mind and they may need to seek customer feedback in order to improve their strategies or help make better decisions about things such as product pricing. Their work can also involve informing customers about services or products, which is another reason assistant brand managers need good interpersonal skills and strong communication skills.
Career Outlook and Salary
In October 2017, PayScale reported that the median annual salary for assistant brand managers was $57,627. The U.S. Bureau of Labor Statistics indicates that marketing managers, who share comparable duties to those performed by assistant brand managers, should expect to see a 9% rate of job growth from 2014 to 2024.
Assistant brand managers perform many tasks related to marketing and promotion, so those considering this career field may also be interested in online marketing, brand design or using social media for business purposes. More information about these career fields can be accessed by clicking on the links provided here.