Automotive Internet Sales Manager: Job Responsibilities & Salary

May 01, 2018

An automotive internet sales manager combines a knowledge of cars and online sales tactics. If you have an interest in both, keep reading to see if you would be well-suited to this career.

Career Definition of Automotive Internet Sales Managers

As an automotive internet sales manager, you will work for a car dealership of either new or pre-owned cars, or both. Your primary focus will be to manage the online component of a dealership's sales. You will provide a high level of customer service on leads generated via the website.

As the automotive internet sales manager, you will need an excellent understanding of the dealership's products and services. Your job duties may include creating sales quotes for customers, checking customers' credit histories, and creating relationships with customers to secure sales. Other job responsibilities could involve training and overseeing internet sales representatives, updating the website with new inventory and pricing, and managing the dealership's presence on social media platforms. In this role, you could be responsible for aligning online sales with other existing in-person promotions. You might be required to attend new product or sales training. In addition, you may be required to keep detailed customer records for future sales opportunities.

Educational Requirements High school diploma
Job Skills Excellent sales acumen, strong communication skills, effective technical abilities
Average Salary (2018)* $66,111 (Internet Sales Managers)
Job Outlook (2016-2026)** 7% (Sales Managers)

Sources: *, **U.S. Bureau of Labor Statistics (BLS)

Required Education

The education requirement for automotive internet sales managers varies; however, you will need at least a high school diploma. Some employers may prefer you to have some college training. You will find that many employers in this field require previous experience in automotive sales, internet sales, or both.

Required Skills

You will need excellent sales acumen in order to work as an automotive internet sales manager. You must understand the importance of online advertising and the best way to market vehicles to customers. In this role, you should have strong communication skills in order to respond to customer inquiries. In addition, you should also have effective technical abilities. As the internet sales manager, you will need to update online vehicle listings and utilize merchandise estimating or tracking software.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) does not have a specific category for automotive internet sales managers. The BLS category of sales managers would be most relevant for this occupation. During 2016-2026, the BLS predicts sales managers will experience a 7% job growth, which is on average for all occupations. Glassdoor lists a 2018 average base wage of $66,111 for internet sales managers.

Related Careers

A career as an internet sales manager combines both sales and digital marketing. See if any of the below related careers, like an advertising sales manager representative or a business strategist, strike your interest.

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