Best Career Options for a Marketing Degree
People with a marketing background can utilize their creative or technical skills in various fields. Career options include both creative and sales positions. Individuals with a marketing degree may be interested in the following careers that all offer a positive outlook and salaries above the national annual median for all occupations, of $37,040, according to the U.S. Bureau of Labor Statistics in 2016.
|Job Title||Median Salary||Job Growth (2018-2028)*|
|Marketing Manager||$134,290 (2018)*||8%|
|Public Relations Specialist||$60,000 (2018)*||6%|
|Sales Representative||$79,680 (2018; Sales Representatives, wholesale & manufacturing, technical & scientific products)*||4% (Sales Representatives, wholesale & manufacturing, technical & scientific products)|
|Search Engine Marketing Strategist||$90,270 (2018)**||7% - 10%|
|Social Media Marketing Specialist||$68,605 (2020; Search Engine Marketing Manager)***||8% (Advertising, Promotions & Marketing Managers)|
Sources:*U.S. Bureau of Labor Statistics (BLS), **ONET Online, ***Payscale.com
Career Information about the Best Jobs for a Marketing Degree
With high salaries and strong job growth, marketing managers could be an excellent choice for people with a marketing degree. Marketing managers specialize in creating and implementing campaigns to promote an organization's services or products. They usually work for professional or scientific firms, management of companies, or manufacturing firms. Job responsibilities include evaluating the market demand for products or services and developing pricing programs intended to increase profits and customer satisfaction. Marketing managers often collaborate with public relations, product development, and sales personnel to streamline services. They will need a bachelor's degree, with the option to pursue membership in industry organizations like the Marketing Management Association.
Public Relations Specialist
Individuals with a marketing degree may want to consider working as a public relations specialist if they enjoy working with the media in a field that has faster than average growth predicted. Public relations specialists are responsible for an organization's public image and work for public relations or advertising firms. Job responsibilities may involve drafting and distributing press releases, addressing media inquiries, and utilizing social media to gauge an organization's reputation. They may also collaborate with advertising personnel to ensure streamlined message delivery. Public relations specialists will need a bachelor's degree, with the option to pursue membership in professional organizations like the Public Relations Society of America.
People with a marketing degree can enjoy high wages and positions in many industries as a sales representative. Sales representatives are responsible for selling an organization's products and are employed by professional or equipment wholesalers, electronics companies, and professional and technical services firms. Inside sales representatives work in an office and obtain clients through direct inquiries or cold calling. In contrast, outside sales representatives primarily travel to meet with clients. Job duties for sales representatives include learning customers' needs and discussing available products, negotiating service agreements, and utilizing business directories and leads from current customers to obtain new ones. Sales representatives will need a bachelor's degree to sell scientific or technical products.
Search Engine Marketing Strategist
With many organizations increasing their online presence, the new and emerging occupation of search engine marketing strategist may be a good choice for individuals with a marketing degree. Search engine marketing strategists oversee an organization's paid campaigns on sites like Bing and Google. Job responsibilities include collaborating with marketing personnel to maximize website traffic, examining and analyzing website data and trends to increase an organization's return on investment, and conducting continuous keyword research and optimization. Search engine marketing strategists usually work for marketing or advertising agencies and will need a bachelor's degree.
Social Media Marketing Specialist
People with a marketing degree may enjoy faster than average job growth as a social media marketing strategist who assists organizations with their online image. Social media marketing specialists work for a variety of organizations, including creative consulting agencies. They specialize in managing an organization's social media accounts and oversee their website or email marketing strategies. Job duties involve analyzing website traffic to determine ways to increase traffic, utilizing applications like Facebook or Twitter to interact with customers, and implementing blog posts. Social media marketing specialists will need a bachelor's degree.