Career Definition of a Brand Ambassador
Businesses and companies engage in various marketing and advertising methods in order to generate interest in their products and build a customer base. To do this successfully in the Internet and social media age, more and more companies are relying on brand ambassadors. These individuals help create awareness for a company's product or service by using a variety of different methods to get the word out to potential customers. Some brand ambassadors may post photos of themselves using products on social media sites or write reviews on products on their blogs.
While some brand ambassadors may be unpaid and work voluntarily, it is possible to find a job as a brand ambassador, though paid brand ambassadors will likely have additional and more involved responsibilities. For example, they may also be responsible for coming up with new ways to market products and interacting with customers to hear their feedback.
|Educational Requirements||High school diploma|
|Job Skills||Professionalism, responsibility, creativity|
|Median Salary (2017)*||$15.34 (hourly)|
|Job Outlook (2014-2024)**||9% (for all demonstrators and product promoters)**|
Sources: *Payscale.com, **U.S. Bureau of Labor Statistics (BLS)
A high school diploma or its equivalent is often required to become a brand ambassador. No specific training is called for, and many companies may hire brand ambassadors from their existing customer base. Depending on the specific product, companies may look for brand ambassadors in certain target age groups.
Successful brand ambassadors often have a large social media following, which is why they are able to reach so many potential customers. To gain this type of following, you often need to produce content regularly to keep your followers engaged. Brand ambassadors act as representatives for products and services, so it is important to maintain a certain level of professionalism as well. Creative brand ambassadors will likely do well, as they may be able to come up with more interesting ways to engage potential customers.
Career and Salary Outlook
In 2017, the median wage for paid brand ambassadors was $15.34 an hour. Faster than average growth is expected for these jobs through 2024, according to the BLS.
Individuals who are well-suited to brand ambassador positions may also be interested in a number of other related careers, like the ones listed below.