Career Definition of a Brand Communications Manager
Brand communications managers are involved with establishing a brand focus for their company. This determines the type of image they want to develop for their company or for specific products. They establish a brand strategy and then determine how to incorporate this strategy in the company's communications. They may be involved with everything from social media posts to printed advertisements and newsletters. They may also represent their company in person at events.
Brand communications managers work to ensure that a consistent, desirable message is conveyed through the company's communications channels. They may be involved with training sales or company communications staff so that they understand the brand message and how to emphasize it in their communications. They also work with the IT department to ensure that company websites are maintained and updated with appropriate information. The ultimate goal of a brand communication manager is to effectively develop a brand image for their company that is appealing to customers and helps increase web traffic and expand their customer base.
|Educational Requirements||Bachelor's degree|
|Job Skills||Public speaking skills, written communication skills, interpersonal skills, organizational skills, computer skills, social media skills, time-management skills, creativity, analytical skills, mathematical skills|
|Mean Salary (2017)*||$85,964|
|Job Outlook (2014-2024)**||9% (for all advertising, promotions, and marketing managers)|
Sources: *Glassdoor.com; **U.S. Bureau of Labor Statistics
Brand communications managers are required to have a bachelor's degree. Employers typically look for applicants who have concentrated their studies in subjects such as marketing, public relations or communications. Studies in journalism may also be an asset. Since brand communications managers often handle digital or web projects and must be experienced with social media platforms, some formal computer training may be helpful. Employers also typically look for applicants who have several years of relevant experience in marketing.
Brand communications managers need the decision-making skills to determine the appropriate brand message that will achieve their company's goals. They must then be able to determine the right strategy to introduce and promote the company's brand message. This requires analytical skills that are used to assess the existing customer base and how effective existing marketing strategies are. Oral and written communication skills are essential so that the brand communications manager can relay the company's brand message in person and through online posts, social media and printed materials. Brand communications managers need to have good time management skills to coordinate schedules and meet project content deadlines. They also need to have mathematical skills to help establish an appropriate budget and monitor expenses.
Career Outlook and Salary
As of October 2017, the average salary for brand communications managers was $85,964, according to Glassdoor.com. The U.S. Bureau of Labor Statistics (BLS) has a listing for advertising, promotions, and marketing managers, which encompasses the duties of a brand communications manager. The BLS reports that during the ten-year period from 2014 to 2024, advertising, promotions, and marketing managers should see 9% job growth.
Since employers prefer applicants with several years of relevant experience in a related field, those who are considering a career as a brand communications manager may want to start off by pursuing work in marketing, design or copywriting. Explore similar occupations that can help lead to a future as a brand communications manager by reviewing the articles linked to here.