Career Definition of a Brand Designer
As companies compete for customers, one way they can distinguish themselves is by developing an effective brand message. Brand designers shape this message and convey it to consumers through various means such as websites and product packaging. They create visual content and shape the message that's presented to the public. Their duties can vary widely. One day they may be working on website design and the next they may be focusing on how to structure stores to help reflect the intended brand message. It is most common for brand designers to focus on web-based content in their work and, depending on where they're employed, they may be part of the marketing team or work in information technology.
Their objective is to identify the brand message for the company. They then work on various marketing tools, such as logos, that convey the intended message. They may participate in website design or create social media content. They may also create materials used for other purposes, such as product packaging. They may design product boxes or other forms of packaging so that they appeal to the intended customers. After a marketing campaign or strategy has been used they may also gather data to determine how successful it was.
|Educational Requirements||Bachelor's degree|
|Job Skills||Communication skills, marketing skills, design skills, computer skills, attention to detail, analytical skills, budgeting skills, creativity, teamwork skills, organizational skills, time management skills|
|Median Salary (2016)*||$47,640 (graphic designers)|
|Job Outlook (2016-2026)*||5% (graphic designers)|
Source: *U.S. Bureau of Labor Statistics
Although many employers focus more on experience and demonstrated relevant skills when hiring brand designers, brand designers need a wide range of skills that are typically developed through studies towards a bachelor's degree. Brand designers must have computer programming knowledge and the ability to use programs such as Photoshop. They also need design skills to create logos and other visual marketing materials. Studies in graphic design and marketing are an asset and those planning to pursue a career in this field should also take computer programming courses.
Brand managers commonly work with others involved in marketing or design so they need to have teamwork skills and strong communication skills. Computers skills are essential because they use computers for a number of tasks in their work. They also need to have analytical skills to assess marketing strategies and determine how effective they are. Creativity and design skills are important because they need to be able to come up with new and effective designs.
Career Outlook and Salary
Brand designers are part of the U.S. Bureau of Labor Statistics (BLS) occupational listing for graphic designers. Although brand designers can be considered part of a number of different departments when employed, their duties are most comparable to those of a graphic designer. According to the BLS, graphic designers earned median income of $47,640 per year in 2016. From 2016 to 2026 the BLS expects graphic designers to experience job growth of 5%.
Aspiring brand designers may opt to concentrate on other careers in which they can utilize specific skills, such as programming, design or marketing skills. Through the links listed here information is available about a number of careers that share some common duties or objectives with those of brand designers.