Career Definition of Brand Director
Brand directors provide innovative leadership in creating an organization's brand strategy, including developing long-term goals and an annual operating process. They may work for a variety of organizations, including manufacturing and distribution companies or food production companies. Brand directors usually work full-time in an office environment.
Specific job responsibilities for brand directors can depend on their industry. General job duties may include managing promotional spending, overseeing personnel on a brand team and fostering collaboration, and working with business development to create streamlined marketing programs. Brand directors may create and execute annual strategic business plans. They may also serve as a liaison for external customers, with the focus on maintaining current relationships and fostering new ones. Brand directors could coordinate and execute strategies designed to meet organizational goals, including margin enhancement and revenue generation. They may also focus on other areas like program development, forecasting, sales reporting, and rebate administration.
Brand directors can manage and provide guidance on new product development with essential stakeholders to ensure customer needs are met. They can also perform business reviews with customers on a quarterly basis. Brand directors could manage contract negotiation and execution, which may include pricing and rebates structures. They could also manage organizational activities like trade shows, product presentations, and customer-sponsored events.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent communication skills, strong project management abilities, and effective analytical skills|
|Median Salary (2017)*||$70,475 (Brand Manager)|
|Job Outlook (2016-2026)**||10% (Marketing Managers)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree in business, sales, or marketing to work as a brand director. Some employers may prefer a master's in business administration. Interested individuals can seek membership in an industry organization like the Marketing Management Association. The organization holds conferences that offer members opportunities to discuss research and professional development.
Excellent communication skills are an essential asset for brand directors, as they are responsible for ensuring an organization's brand aligns with its overall goals. Brand directors should have strong project management abilities in order to effectively oversee and meet strategic goals. Strong project management skills will also be essential in executing multiple initiatives at once. They should also have effective analytical skills to properly evaluate internal or external trends or issues and create appropriate solutions.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect statistics on brand directors; however, they reported a 10% growth for marketing managers during 2016-2026. This job growth is faster than average for all occupations. In November 2017, PayScale reported a median annual salary of $70,475 for brand managers.
Individuals considering a career as a brand director might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other creative positions.